Phil Lenger of Show and Tell is a busy guy, but he slowed down long enough to sit recently for a chat in his company’s New York offices, near Penn Station. He even offered a sip or two from one of the many, many bottles of seriously good bourbon he has stocked in the corner of Show and Tell’s meeting space.
But I behaved myself, and so did he. That allowed us to have a reasonably coherent talk about the background of his company, which definitely leads with creative but does a bunch more.
Show and Tell has for years and years developed and pushed content to many of the giant LED displays around Times Square. His team also manages some of them. But the company is in to a lot more than just spectacular ad displays, including retail. One of the projects you may have seen in your travels is the Fashion Show Mall up by the Palazzo and Wynn in Las Vegas.
We had a good, frank talk about a lot of things, including the current state of much of what’s called digital signage creative.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.