TransitScreen Gets Into Outdoor Ad Business, Sorta, With New Fenway Billboard
December 8, 2016 by Dave Haynes
The guys at Washington, DC-based TransitScreen are trying out a very different spin on its community data displays – partnering on a large LED billboard in the shadows of Boston’s famed Fenway Park baseball stadium.
The board on Lansdowne Street shows information on subway, commuter rail, and bus departure times near Fenway, along with what’s available from a nearby bike share stand.
The story got a write-up today in the Boston Globe:
— TransitScreen (@TransitScreen) December 5, 2016
Much more typically, TransitScreen has been working with commercial property developers and putting screens in office tower lobbies. Their whole thing is based around investing the developer time to integrate with public transportation data and make dynamic presentations – down to the location – available to customers and partners.
This big fella LED screen is a partnership with the Columbus, Ohio-based OOH media firm Orange Barrel Media – a pilot that, if things work out, would expand to other markets.
TransitScreen co-founder Ryan Croft says his start-up did not take on any capital costs on the board, and the transit content runs for roughly 20 seconds of every minute – with the rest being sold ads.
The fairly evident business model here is that transit information, during and particularly after a game, is very sticky content people will look to, and see, in between the ads.
TransitScreen already has about 50 displays in bars, apartment buildings, and public facilities in the Boston area