rAVe: Measuring the Success of Digital Signage Content
November 21, 2011 by rAVe Publications
This rAVe Publications opinion piece was written by Debbie Wilson-Dewitt, Marketing Communications Manager at the digital signage software firm VISIX. When we talk about …
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ScreenScape gives free trial subscriptions in deal with Panasonic
November 15, 2011 by Dave Haynes
So when I saw the headline Unleash The Power of Place-based Media, I immediately thought of Keith Kelsen and his book of pretty much …
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PRN renews content deal with NFL Network
November 14, 2011 by Dave Haynes
Are NFL highlights the sort of thing that will draw eyeballs to Digital OOH screens? Sometimes, yes, I’d imagine. In other circumstances, more of …
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Lots of interactive signage goodies in IPG’s new(ish) media lab
November 10, 2011 by Dave Haynes
IPG Mediabrands, described as the “media innovation unit” of the $34-billion media holding company Interpublic Group, has launched a whiz-bang media lab in its …
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Digital Signs For Dummies now available, via Scala
November 9, 2011 by Dave Haynes
Say whatever you want to say about the software firm Scala and its product, but one thing there is no debate about is the company’s …
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Awards: DSA Crowns Its Content Kings (updated)
November 9, 2011 by Dave Haynes
The Digital Screenmedia Association handed out its inaugural Crown Awards last night, and based on Tweets from Paul Flanigan of Saddle Ranch Digital (and …
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Guest Post: Measuring the Advantages of Retail Digital Signage
November 9, 2011 by Rich Ventura
Shipments of digital signage displays to the retail sector are expected to triple by 2013, according to market research firm iSuppli Corp. That’s encouraging …
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Augmented reality install lets mall-goers experience National Geographic
November 8, 2011 by Dave Haynes
As spotted by OOH-TV … This is a campaign for the National Geographic Channel, in Hungary, that combined augmented reality and a big LED …
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ADFLOW strikes retail marketing deal with subsidiary of CPG giant Acosta
November 8, 2011 by Dave Haynes
ADFLOW Health Networks has done what looks like a very nice little deal to have its personal health stations – blood pressure monitors gone …
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Nike lights up 1,404-image interactive wall in Portland flagship store
November 7, 2011 by Dave Haynes
My Preset Group partner Pat Hellberg sent me a note, some pix and video from the new Nike Portland store, which has what looks to …
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Asics does slick digital domination wall in NYC subway station
November 4, 2011 by Dave Haynes
In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is …
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Smartphones are changing the in-store digital dynamic, and that’s OK
November 2, 2011 by Dave Haynes
We’ve been hearing and reading for two or three years now how the rise of smartphones was going to change the dynamic in retail …
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