Augmented reality install lets mall-goers experience National Geographic

November 8, 2011 by Dave Haynes

As spotted by OOH-TV …

This is a campaign for the National Geographic Channel, in Hungary, that combined augmented reality and a big LED board for an immersive experience that let people at a shopping mall virtually intermingle with wild and extinct animals.

Very cool stuff, and reminiscent of that Fallen Angel campaign done for Lynx in a London rail station a few months ago.

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