New VW tears things up in digital, static and augmented reality OOH effort
October 7, 2011 by Dave Haynes
ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that …
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Advertising as immersive apps for Digital OOH and retail
October 7, 2011 by Dave Haynes
Suppose when you wandered into the subway or were hanging out at a transit stop that a nearby poster, humping that day’s hottest new …
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Milwaukee grocer gets in-store digital right
October 5, 2011 by Dave Haynes
I have a local grocer I prefer. The prices are a bit higher, but it’s not a madhouse, and I know enough to stay …
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ComQi works shopper insight deal with UK’s Path Intelligence
September 28, 2011 by Dave Haynes
The digital signage hardware/software firm ComQi (aka Minicom/EnQii) has worked a deal with a UK firm that specializes in generating reports on how consumers …
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Coke bottles – Ohmigod! – floating in mid-air!!!
September 28, 2011 by Dave Haynes
For some reason, I go into some rapid eye-blinking state when I read and re-read the key pitch line for this new company: 9D …
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Pennsylvania’s goofy wine kiosk program gets corked for good
September 27, 2011 by Dave Haynes
The word out of Pennsylvania is that the state liquor board’s wondrously dumb self-service, digital signage-topped wine kiosk program is done. Reports Penn Live …
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New ad serving technology raising privacy concerns
September 27, 2011 by Dave Haynes
If you use or have an interest in – pro or con – video analytics technology used to count audiences and intelligent serve ads …
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Digital OOH In The Works For Astral Media
September 27, 2011 by Dave Haynes
We hear and read a lot about how Digital OOH works best when it is part of an integrated media and marketing mix, but …
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Worst content practices: In what strange parallel universe is this a good idea?
September 15, 2011 by Dave Haynes
From a press release for a new installation in a large hotel. Screen design madness. The client likely doesn’t know any better and thinks …
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Four Winds hires execs to grow sales beyond North America
September 14, 2011 by Dave Haynes
Denver-based Four Winds Interactive has announced plans and hires to expand its business beyond North America. Former Scala exec Robert Koolen is now President …
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United Airlines’ media wing tunes ads to destination
September 14, 2011 by Dave Haynes
I’ve often thought as I sat in departure lounges at airports that at least part of the advertising cycle should reflect the context of …
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iSign gets LOI renewal from Canadian c-store giant for Digital OOH network
September 13, 2011 by Dave Haynes
The company trying to acquire, keep going and then expand a Digital OOH network that’s been running in Canada’s largest C-store chain says it …
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