From a press release for a new installation in a large hotel. Screen design madness.
The client likely doesn’t know any better and thinks this is just mind-blowing. The vendor certainly should know better, and provide some basic advice.
With ALL the good information out there, seeing these “worst practices” actually celebrated in press releases makes me crazy.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.