Curmudgeon Friday: The “world’s greatest” digital signage manufacturer
October 28, 2011 by Dave Haynes
I find the best way to deal with the many knuckleheads out there who either have tenuous grips on reality or no shame is …
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Immersive founder Sosa profiled by Fox Business
October 28, 2011 by Dave Haynes
Jason Sosa of the start-up Immersive Labs – which mashes up video analytics with other tools to do intelligent screen-based ad targeting – got …
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McDonald’s stressing new Digital OOH channel just a regional test
October 27, 2011 by Dave Haynes
That recent news about a McDonald’s TV rollout in its stores continues to get a lot of attention, and in turn generate a lot …
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When you think content creation, you think guys who sell power bars, right?
October 24, 2011 by Dave Haynes
When you think of content creation for digital signage, the logical resource for getting that stuff done is a huge global distributor of display …
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RMG’s Addiction campaign raises marketing game in Digital OOH
October 21, 2011 by Dave Haynes
Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of …
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DigitalOOH: Dynamic media is the future, says Coke’s marketing head
October 14, 2011 by Dave Haynes
I just posted a piece on our sister site – DigitalOOH.biz – about a recent presentation by the head of integrated marketing and communications …
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Free grocery data in aisle two
October 13, 2011 by Dave Haynes
If whatever your company does involves screens or interactive something or others inside groceries, this should get your attention. A company called AisleFinder has …
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Subaru Canada turns on national digital signage network in dealerships
October 13, 2011 by Dave Haynes
I just leased a Subaru Forester (quite a revelation – a crossover vehicle with no blind spots!) and I did notice, off at the …
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Luxury retailer Fresh builds big digital into flagship store’s design
October 13, 2011 by Dave Haynes
A couple of years ago I was dealing with a cosmetics retailer that wanted to do a big display wall in the store, but …
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Canadian ad giant Palmer helping guide Digital OOH firm
October 13, 2011 by Dave Haynes
I see a lot of press releases in a day and by necessity skip through them pretty quickly. It took a second pass through …
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Walmart goes hyperlocal on screens with deals and content, but …
October 11, 2011 by Dave Haynes
Walmart is launching new messaging technology that localizes marketing messages based on what’s going on in the area and things like the weather. Sound familiar? …
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GoGo getgets lotto machine giant as ad partner
October 11, 2011 by Dave Haynes
The lottery business has long been seen by business development guys as one of those sectors they’d love to crack the code on, and …
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