OVAB becomes DPAA: What to make of it
March 24, 2010 by Dave Haynes
So, what to make of news that the Out-of-home Video Advertising Bureau is now the Digital Place-Based Advertising Association? OVAB, which was easy to …
Read moreDoes Animoto's juiced-up slideshow app have a role in digital signage? Yup.
March 18, 2010 by Dave Haynes
I’m just coming off a very heavy project writing what I think is a great set of guidelines on creating content for a particular …
Read moreLive streaming from SXSW in Austin, to DOOH network in Chicago
March 16, 2010 by Dave Haynes
One of the things that gets repeated over and over again, but usually ignored, is the need to get content on screens that is …
Read moreNew York's MTA issues RFP on wi-fi services; observer asks, "Where's the digital screen component?"
March 15, 2010 by Dave Haynes
It’s interesting to see how far the industry has progressed when an RFP from a very large gov’t authority comes out and an observer …
Read moreFocus and Flourish
March 10, 2010 by Dave Haynes
I have had countless conversations about the industry and about various companies, mostly software companies, who seem to have it going on. The typical …
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Software RFPs: Key questions to get answered
March 10, 2010 by Dave Haynes
Key questions that should get raised and addressed when choosing a software partner
Read moreThe Importance of Being Different
March 9, 2010 by Dave Haynes
It is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to win over prospective customers …
Read moreThe key software questions
March 9, 2010 by Dave Haynes
Hundreds of different software providers offer the basics of a digital signage platform, so how does someone planning a network weed though them all and find the right one?
Read moreDPAA (OVAB) Guidelines for Dummies
March 9, 2010 by Dave Haynes
To put it kindly, the Digital Place-based Advertising Association’s audience metrics guidelines are hard going. But they’re also really important for the digital out …
Read moreThe DS Turf Battle (Such as it is): Comparing The Gangs
March 4, 2010 by Dave Haynes
The Jets (DSA board) Stuart Armstrong, President North America, EnQii Charles Ansley, President & CEO, Symon Jeff Porter, Executive Vice President, Scala Lou Giacalone, …
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Walkabout in LV
March 2, 2010 by Dave Haynes
I had hoped to have some time to just wander around and have a look at some stuff in Las Vegas last week, but …
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