Start Making Sense

February 19, 2020 by Dave Haynes

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Do Big, To Massive, LED Video Walls Really Need Fixed, Packaged Sizes?

February 18, 2020 by Dave Haynes

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Samsung Brings Prismview’s LED Sales Into Mother Ship

October 1, 2019 by Dave Haynes

Samsung has rolled the sales and marketing teams of Prismview – the LED company that grew up as Yesco – into its overall display …

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McDonald’s Interrupting Full Digital Menuboards To Run Lion King Promos

July 25, 2019 by Dave Haynes

Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie …

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Intuiville Lets Developers Wander Virtual Digital Showrooms For Interactive Ideas

July 18, 2019 by Dave Haynes

The French firm that offers a coding-free platform for creating, deploying, measuring and managing interactive digital screens has produced an interesting virtual showroom that …

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Ian Dallimore On Growing Digital Inside Lamar Advertising

June 12, 2019 by Dave Haynes

In the out of home space, Lamar Advertising is huge. The Baton Rouge-based media company is in 160 metro areas in the US, and …

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Holograms With A Business Model – Ronnie Lee Explains His Virtual DJ Start-up

May 29, 2019 by Dave Haynes

When DSE was on a few weeks ago in Las Vegas, I wandered down to the other end of the convention center to get …

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Some Digital Signage Audiences Are Genuinely Engaged, But Here’s How To Deal With Flirters And Zombies

May 20, 2019 by Samantha Brault

Guest Post: Mike Kilian, Mvix Many companies are drawn towards using digital signage because it is an effective “mass communication medium” which allows dynamic …

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Adspace Rebrands As Lightbox OOH Video Network

May 2, 2019 by Dave Haynes

One of the genuine pioneers in digital OOH networks has re-branded – with Adspace known going forward as Lightbox OOH Video Network. The media company …

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LG Announces Dates For Display Tech Road Shows Across US

May 1, 2019 by Dave Haynes

LG has announced the schedule for its annual TechTour, with the first roving road show date set for two weeks in Washington, DC. The …

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Movie Campaign Turns Mall Digital Kiosks Into Pikachus

April 25, 2019 by Dave Haynes

Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them …

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InfoComm Has A Big Digital Signage Zone, But Vendors All Over

April 18, 2019 by Dave Haynes

InfoComm is less than a couple of months out and I have sorted out my air, hotel and press registration, which means I can …

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