Holograms With A Business Model – Ronnie Lee Explains His Virtual DJ Start-up

When DSE was on a few weeks ago in Las Vegas, I wandered down to the other end of the convention center to get a glimpse of the legendarily crazy Nightclub and Bar Show – where endless booths pour free drink samples.

I wanted to see how nuts it really was, but I was also on a mission to see the set-up of a Vegas start-up called Holocryptics, which is building a service around hologram-like virtual DJs that any nightclub or bar can rent by the hour.

Holocryptics provides to operators a packaged kit that includes a built-in media server, projector and mesh direct-projection surface. The DJs are custom videotaped in a studio, and high-end audio recorded, to produce files that look, on a transparent screen, like the bobbing and juking knob-twirlers are really there.

It could cost $1,000s to get a seasoned DJ to do a set at a club. With this set-up, there’s a pretty reasonable one-time CAPEX hit, and then a DJ set costs less than $30. And it can get launched and controlled off a smartphone app.

I spoke with founder Ronnie Lee about the roots of his company, how things work, why holograms and how this could – in theory – be applied to all kinds of things, like political whistle-stops and distance learning.

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes


13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
In Taipei this week for Touch Taiwan - big display tech show that starts Wednesday. Today, it's a visit/tour of… https://t.co/N1jZ9B6y2i - 56 mins ago
Dave Haynes