Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them fully adapted to take on the character of a new film.
This a mall kiosk in the UK, running on a JCDecaux screen, for a new movie called Detective Pikachu about Pokemons, which are … I’m not really sure. Once again – I’m old.
A similar thing was done in Spain, and that suggests this is being done broadly in major movie markets.
Pretty clever, though a lot more labor-intensive than a normal digitally-delivered campaign.
— Warner Bros. UK (@WarnerBrosUK) April 25, 2019