OOH Giant JCDecaux Posts Records Growth: DOOH Up 74% Last Quarter
January 28, 2022 by Dave Haynes
Hat Tip to Invidis for posting on these numbers … The giant French out of home media firm JCDecaux is coming out of what …
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Newspaper Goes After JCDecaux Again For Its Manchester Sidewalk DOOH Network
January 12, 2022 by Dave Haynes
Whoever runs operations for the digital OOH media interests of JCDecaux in Manchester, England is perhaps thinking regularly that she or he needs a …
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Big London Roadside Display Softens Visual Impact With Living Green Wall On Rear
January 4, 2022 by Dave Haynes
I doubt this sort of thing would fully remove the concerns and objections of organizations and individuals who don’t like the proliferation in cities …
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Giant Bull Jumps Free In Anamorphic 3D Spot Run On Kuala Lumpur LED Board
February 12, 2021 by Dave Haynes
Here’s a couple of big wraparound corner DV LED boards in urban settings that are using anamorphic 3D visual effects to draw the eyes …
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“Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work
April 2, 2020 by Dave Haynes
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Shanghai’s Pudong Airport Adds Massive LED Board In Departures Hall
March 11, 2020 by Dave Haynes
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Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays
November 8, 2019 by Dave Haynes
This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned …
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Movie Campaign Turns Mall Digital Kiosks Into Pikachus
April 25, 2019 by Dave Haynes
Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them …
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JCDecaux Builds Its Own Audience Measurement Platform For Digital Airport Media
February 27, 2019 by Dave Haynes
Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, …
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JCDecaux Working With French Telecoms To Add Smart Cities Small Cells To Shelters, Kiosks
January 28, 2019 by Dave Haynes
Traditional digital out of home street furniture units – like transit shelters and free-standing digital kiosks – are increasingly becoming hubs for smart cities, …
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Out Of Home Campaign In Norway Uses Banksy’s Shredded Art Stunt As Inspiration
November 16, 2018 by Dave Haynes
This is a clever play on the crazy stunt by the artist Banksy, who programmed one of his paintings to shred as soon as …
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Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens
November 14, 2018 by Dave Haynes
This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian …
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