Tesco Expands Its Retail DOOH Network; Adding 100 New Screens Outside Big Box Stores
August 16, 2022 by Dave Haynes
UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, …
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OOH Giant JCDecaux Buys Majority Stake In French Programmatic Ad Firm Displayce
July 11, 2022 by Dave Haynes
The biggest outdoor ad company on the planet – JCDecaux SA – has signed an “alliance” deal that sees it getting directly into the …
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New Broadsign Hire Adds Serious Subject Matter Expertise To EU Team
March 10, 2022 by Dave Haynes
Non-exec level hires don’t tend to get chronicled on Sixteen:Nine because the analytics reliably show few readers are interested. But once in a while …
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German DOOH Media Giant Ströer’s Sales Up >50%; Adding 1,000+ Digital Screens To Footprint
February 10, 2022 by Dave Haynes
Here’s more evidence the Digital OOH sector has come back in a big way from pandemic lockdown times … On the heels of French …
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OOH Giant JCDecaux Posts Records Growth: DOOH Up 74% Last Quarter
January 28, 2022 by Dave Haynes
Hat Tip to Invidis for posting on these numbers … The giant French out of home media firm JCDecaux is coming out of what …
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Newspaper Goes After JCDecaux Again For Its Manchester Sidewalk DOOH Network
January 12, 2022 by Dave Haynes
Whoever runs operations for the digital OOH media interests of JCDecaux in Manchester, England is perhaps thinking regularly that she or he needs a …
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Big London Roadside Display Softens Visual Impact With Living Green Wall On Rear
January 4, 2022 by Dave Haynes
I doubt this sort of thing would fully remove the concerns and objections of organizations and individuals who don’t like the proliferation in cities …
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Giant Bull Jumps Free In Anamorphic 3D Spot Run On Kuala Lumpur LED Board
February 12, 2021 by Dave Haynes
Here’s a couple of big wraparound corner DV LED boards in urban settings that are using anamorphic 3D visual effects to draw the eyes …
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“Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work
April 2, 2020 by Dave Haynes
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Shanghai’s Pudong Airport Adds Massive LED Board In Departures Hall
March 11, 2020 by Dave Haynes
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Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays
November 8, 2019 by Dave Haynes
This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned …
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Movie Campaign Turns Mall Digital Kiosks Into Pikachus
April 25, 2019 by Dave Haynes
Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them …
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