Digital and traditional OOH gets blended with contactless payment tech here in a nice charity campaign in Budapest, Hungary, running on a JCDecaux-managed transit shelter.
The Antal Zsuzsa Foundation partnered with JCDecaux Hungary to raise awareness of the difficulties that people with quadriplegia face daily, and to encourage passersby to make a donation.
The DOOH campaign brings the foundation’s symbol to life by triggering a video of shoelaces being tied once a donation is made, using a close contact reader, right at the poster. Most of the poster is print, with just a small LCD used to isolate a foot and shoe, to run the animation.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.