JCDecaux Builds Its Own Audience Measurement Platform For Digital Airport Media
February 27, 2019 by Dave Haynes
Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, …
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JCDecaux Working With French Telecoms To Add Smart Cities Small Cells To Shelters, Kiosks
January 28, 2019 by Dave Haynes
Traditional digital out of home street furniture units – like transit shelters and free-standing digital kiosks – are increasingly becoming hubs for smart cities, …
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Out Of Home Campaign In Norway Uses Banksy’s Shredded Art Stunt As Inspiration
November 16, 2018 by Dave Haynes
This is a clever play on the crazy stunt by the artist Banksy, who programmed one of his paintings to shred as soon as …
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Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens
November 14, 2018 by Dave Haynes
This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian …
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NYC’s OOH Bus Shelters Taped Off Over Corrosion Worries
October 16, 2018 by Dave Haynes
Out of home media giant JCDecaux is having a rough week in New York, with many of its transit shelters (which exist as ad …
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Moving LED Ball Cloud Fills Canopy At Guangzhou Airport DOOH Media Installation
September 13, 2018 by Dave Haynes
The new terminal 2 at Guangzhou Baiyun Airport in China (Guanzhou is in the same mega-city region as Shenzhen) has a set of very …
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Global OOH Giant JCDecaux Announces VIOOH – Its Own In-House Media Planning & Trading Platform
June 13, 2018 by Dave Haynes
Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit …
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Oslo’s Main Rail Station Adds 31 Sq. Meter Curved LED
March 15, 2018 by Dave Haynes
I like the curve on this new JCDecaux indoor LED at Oslo’s central train station. It is 31 square meters of LED, and you …
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Shanghai Mall Marketed With Multi-Sensory Digital Campaign In City’s Subway System
December 29, 2017 by Dave Haynes
This a multi-sensory pop-up media campaign in the Shanghai subway system, marketing a shopping mall called The MIXC. Put together by JCDecaux, the set-up …
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Budapest Charity Ad Blends OOH, Digital OOH And Contactless Payments
November 28, 2017 by Dave Haynes
Digital and traditional OOH gets blended with contactless payment tech here in a nice charity campaign in Budapest, Hungary, running on a JCDecaux-managed transit …
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UK NFC Trial Shows 78% Positive Impact
May 25, 2012 by Dave Haynes
I was blabbing away with a client just yesterday about the application of NFC and OOH, so it was interesting to see results move …
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