NYC’s OOH Bus Shelters Taped Off Over Corrosion Worries

October 16, 2018 by Dave Haynes

Out of home media giant JCDecaux is having a rough week in New York, with many of its transit shelters (which exist as ad …

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Moving LED Ball Cloud Fills Canopy At Guangzhou Airport DOOH Media Installation

September 13, 2018 by Dave Haynes

The new terminal 2 at Guangzhou Baiyun Airport in China (Guanzhou is in the same mega-city region as Shenzhen) has a set of very …

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Global OOH Giant JCDecaux Announces VIOOH – Its Own In-House Media Planning & Trading Platform

June 13, 2018 by Dave Haynes

Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit …

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Oslo’s Main Rail Station Adds 31 Sq. Meter Curved LED

March 15, 2018 by Dave Haynes

I like the curve on this new JCDecaux indoor LED at Oslo’s central train station. It is 31 square meters of LED, and you …

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Shanghai Mall Marketed With Multi-Sensory Digital Campaign In City’s Subway System

December 29, 2017 by Dave Haynes

This a multi-sensory pop-up media campaign in the Shanghai subway system, marketing a shopping mall called The MIXC. Put together by JCDecaux, the set-up …

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Budapest Charity Ad Blends OOH, Digital OOH And Contactless Payments

November 28, 2017 by Dave Haynes

Digital and traditional OOH gets blended with contactless payment tech here in a nice charity campaign in Budapest, Hungary, running on a  JCDecaux-managed transit …

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UK NFC Trial Shows 78% Positive Impact

May 25, 2012 by Dave Haynes

I was blabbing away with a client just yesterday about the application of NFC and OOH, so it was interesting to see results move …

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