Rant: Content-farmed tips make for worthless reading
April 5, 2011 by Dave Haynes
(Rant alert) The system of tubes is polluted with crappy human or machine-generated articles about anything under the sun. Far too many of the …
Read moreRise Vision sponsoring next Toronto industry mixer. Register now.
April 4, 2011 by Dave Haynes
Byron Darlison and his crew at Rise Vision are the sponsors for the May 10th digital signage/digital out of home media network mixer in …
Read moreNext Toronto mixer targeted for May 10th
March 30, 2011 by Dave Haynes
The Red Sox are in town playing the Jays a few blocks over, so traffic might be a little messy, but I think May …
Read moreBuffalo jail debuts Captive Ads program
March 29, 2011 by Dave Haynes
The Erie County Holding Centre in Buffalo (aka jail) now has a giant HD monitor running ads for defence lawyers and bail bondsmen. The ads, reports …
Read moreDOOH4Relief Update: Spain involved; ClearChannel pitches in at airports
March 28, 2011 by Dave Haynes
I got a nice note from Jim Nista at Insteo, the company that put together and is hosting the DOOH4Relief website. A new set …
Read moreTwo weeks after the quake, but DOOH4Relief still needed
March 25, 2011 by Dave Haynes
It has now been two weeks since the deadly earthquake and tsunami in Japan, and while the media industry has somewhat moved on to …
Read moreDo infomercials make sense for Digital OOH Networks?
March 24, 2011 by Dave Haynes
rVue has done an intriguing deal with a direct response TV marketing firm – a loftier description for a company that does TV infomercials …
Read moreVideo: DOOH4Relief spot by Cineplex Digital Solutions
March 23, 2011 by Dave Haynes
This is great for a few reasons. 1 – A really nice motion graphics treatment playing off a simple theme. 2 – It is …
Read moreSeeSaw, DPAA announce tools intended to help DOOH media planning process
March 23, 2011 by Dave Haynes
SeeSaw Networks has announced what it is calling a new reach and frequency model that calculates media plan audience deliveries across multiple digital place-based …
Read moreBrazilian network now rivals US-based Captivate as biggest elevator DOOH network
March 23, 2011 by Dave Haynes
Language and distance tends to make me, and a I bet a lot of people in this sector, forget about what’s going on in …
Read moreCanadian LED board network revived by OOH firm
March 22, 2011 by Dave Haynes
The Outdoor Broadcast Network (aka OBN) went down last summer, a victim of a depressed advertising market and a looming need to refresh a …
Read moreNewad confirms Scala as software driving expanded resto-bar screen network
March 22, 2011 by Dave Haynes
I think Philippe Marchessault, the EVP of Ops at Montreal-based Newad, must have spent something like three years looking over his options for software …
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