Two weeks after the quake, but DOOH4Relief still needed
March 25, 2011 by Dave Haynes
It has now been two weeks since the deadly earthquake and tsunami in Japan, and while the media industry has somewhat moved on to the latest Middle East conflict, and the new season of Dancing with the Stars, the troubles in Japan are still very real, and help will be needed for a long time.
Consider the death toll has surpassed 10,000 now and the recovery costs are now estimated to exceed $300 billion. More than 200,000 people are homeless. As organized as people in Japan may be, they can’t recover on their own.
A little way you can help is by giving to the Red Cross or other aid organizations. The DOOH4Relief program is now in full swing. We have more than a dozen high quality spots – all produced at no cost and as labors of love. We have English, French and Hispanic, and spots that range in length from 10 seconds to 35 seconds.
To use them, just go to www.dooh4relief.com
Thanks to those companies and organizations we know, through contact, have downloaded spots to run themselves or for clients and partners. Who we know of: Onestop Media, Pattison Outdoor, PHSN, CHMN, Zoom Media, Cineplex, rTown, Newad, Vif-Tele, RollAd Media, Groupe Viva, CODACAN, Context Media, TouchTunes, VMG Global, The Life Channel, RMG Networks, Outcast, DPAA, Loudscreen, Monster Media, 11 Giraffes, Alooha, Wildfire Digital, Pacific Digital, Sharp’s AV, Petro TV, and Kwikboost.
Have I missed your firm? Let me know. One of the things we’d like to see coming out of this is an understanding of total audience and screen numbers reached, so have a grip on impact and also what we can do for future DOOH4Relief efforts.