Putting up a screen does not make you a medium: agency CEO
April 18, 2011 by Dave Haynes
Last week’s Digital OOH forum in New York, run by the trade publisher MediaPost, was a too-rare opportunity to get insights and candor from …
Read moreLooking at the Digital OOH numbers game
April 16, 2011 by Dave Haynes
The MediaPost Digital OOH Forum on Thursday in New York had several very solid panels. One of the things that struck me in watching …
Read moreDigital OOH's top networks driving half-billion ad exposures a month
April 15, 2011 by Dave Haynes
Nielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers …
Read moreDigital OOH Forum: The method behind Target's interactive gaming area
April 14, 2011 by Dave Haynes
Trevor Kaufman, the CEO of interactive firm Possible Worldwide, had a really interesting session at the MediaPost Digital OOH forum in New York on …
Read moreDigital OOH Forum: 2/3 of US networks have less than $1M revenues
April 14, 2011 by Dave Haynes
Well I was merrily watching the live stream from New York from the comfort of my armed mountain compound high above Lake Ontario when …
Read moreInsteo's Twitter visualizations used for Ulster election meet-ups
April 13, 2011 by Dave Haynes
This is pretty interesting. The U.K. digital marketing agency Blue Apricot is working with U-TV, or Ulster Television, on a series of special election …
Read moreGroupe Viva takes on Quebec ad sales for Canada's biggest c-store network
April 12, 2011 by Dave Haynes
Montreal-based Groupe VIVA has worked a deal with Toronto’s Pinpoint Media Group to sell the Quebec media inventory for the 550 Couche-Tard stores installed with Pinpoint screens. …
Read moreDOOH4Relief Update: Numbers wanted; effort to continue and grow
April 12, 2011 by Dave Haynes
It has been a month since the Japan disaster and while the nightmare is far from over there – the nuclear accident now ranks …
Read moreAdcentricity works research partnership for purchase intent-driven Digital OOH ad targeting
April 12, 2011 by Dave Haynes
Adcentricity has worked a partnerships with The Nielsen Company and Environics Analytics that will enable brands to target Digital OOH campaigns based on predictive …
Read moreMore consolidation: RMG lands exec airport lounge network
April 11, 2011 by Dave Haynes
RMG Networks has acquired Executive Media Network Worldwide (also known as EMN), a Denver-based company that controls virtually all of the place-based video media …
Read moreOVAB's first Middle East meeting this week
April 11, 2011 by Dave Haynes
OVAB Europe is officially expanding its footprint this week with an inaugural event for the Middle East-North Africa region set for Wednesday in Dubai. …
Read moreZoom unveils data-driven programming for its big and growing health club network
April 7, 2011 by Dave Haynes
Zoom Media & Marketing sent an email blast around about its new “FlexCast” scheduling platform for the 3,500 or so health clubs where it …
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