DPAA Says Sector Growing At 6X Pace Of Media In General
October 10, 2012 by Dave Haynes
The Digital Place-based Advertising Association says the sector it bangs its drums about grew at roughly six times the pace of total measured ad …
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Marketing: RMG Releases New Brand Film
October 4, 2012 by Dave Haynes
RMG Networks Experience Video from Transparent House on Vimeo. RMG Networks arguably does the best marketing in the Digital OOH space, and that owes …
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People: Post Acquisition, Atley Last Of Key Execs To Leave Adcentricity
October 3, 2012 by Dave Haynes
I wondered about the status of Jeff Atley, one of the founders of Adcentricity, when there was a news piece a couple of weeks …
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PRN Re-brands As IZON, As In Eyes On
October 1, 2012 by Dave Haynes
Premier Retail Networks (aka PRN) has re-branded/re-launched itself as IZON Media, as in “eyes-on” media, and positioned this new entity as being a lot …
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Adcentricity Surfaces, Announces Varied New Network Partner List
September 21, 2012 by Dave Haynes
Adcentricity has continued to be very quiet since its acquisition and changing of guard this spring, but the company pushed out a news release …
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Project Profile: Hyperlocal Ad Network Expanding In Phoenix
September 21, 2012 by Dave Haynes
Unified Brand has been taking an interesting run at the whole hyperlocal digital network concept in the Phoenix area, and has now expanded into a …
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Project Profile: VW’s Interactive Digital Domination In Berlin
September 12, 2012 by Dave Haynes
The German company BlowUP media has released details and pix of a job running for Volkswagen at the Postdamer Platz rail station in Berlin. …
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RMG Adds Online To Travel Media Offer
September 5, 2012 by Dave Haynes
The lines continue to blur on digital advertising sales and placement – the latest being Digital OOH company RMG Networks doing a deal to …
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Harris Broadcast: Deal Process “Proceeding As Planned”
August 30, 2012 by Dave Haynes
The leadership at the broadcast communications division of Harris have sent a note around to staff providing an update on where things are at …
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Times Square Interactive Promo Bridges Digital And Social (For A Change)
August 30, 2012 by Dave Haynes
How about a Digital OOH program that cranks 111,000 Facebook likes, 6,900 shares and more than 2,000 comments in less than 48 hours? Not …
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The Basics: Using Sticky Content To Drive Viewership
August 30, 2012 by Dave Haynes
The Aussie OOH media company Eye has branded a new network product as Longreach – using BIG video walls at the Qantas check-in areas …
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Building The List: Who Does Digital Signage Creative?
August 29, 2012 by Dave Haynes
I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. …
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