Dentsu Buys Aegis Group; Deal Includes OOH Giant Posterscope
July 12, 2012 by Dave Haynes
In the advertising agency and marketing services businesses you have probably heard regular references to giant holding companies that own and sit in top …
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Adcentricity Promotes New Network Partnership Director
July 10, 2012 by Dave Haynes
Éva Pusztahegyi is now the Director of Partnerships at Adcentricity, tasked with “acquiring new partnerships in the Location-Based Digital Out-of-Home space” as well as …
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2012 DS Investor Conference Agenda Now Out
July 10, 2012 by Dave Haynes
The agenda has now been bedded down for the Digital Signage Investor Conference in New York in mid-October. There are some head-scratchers, but also …
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Eye Amplifies Mobile OOH-Mobile Offer
July 10, 2012 by Dave Haynes
The Aussie-based but globally active OOH firm Eye Out-of-Home has completed what it calls a repositioning project that has resulted in a new marketing …
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Zoom Media Chops Exec Team
July 10, 2012 by Dave Haynes
As reported by Gail over at DailyDOOH, Montreal-based OOH and digital OOH company Zoom Media has pretty severely trimmed its management team, with founder and …
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Pattison Onestop Opens The Ad Shop
July 4, 2012 by Dave Haynes
Pattison Onestop, aka the digital division of Toronto-based Pattison Outdoor Advertising, launched a new service today aimed squarely at the hard to sell and …
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Challenging The Content And Context Formula
July 3, 2012 by Dave Haynes
Context when it comes to content can be pretty important, but a new content partnership raises an interesting set of questions about that whole …
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Guest Post: In Digital OOH, Only The Best Remain
June 25, 2012 by JamesThornton
I recently launched my own Digital OOH media sales business [plug: done] and was lucky enough to be able to get it off the …
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Quebecor Gets On The OOH Bus
June 22, 2012 by Dave Haynes
A client asked me to sit in with them on a meeting yesterday with Agence QMI, a company completely unfamiliar to me, except that …
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Sightings: Video Wall In Toronto Union Station
June 21, 2012 by Dave Haynes
At the best of times, Toronto’s Union Station rail hub is a chaotic, decayed mess that is in wild contrast to the skyscrapers a …
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Guest Post: Re-Thinking The Digital Signage Approach
June 8, 2012 by Michael Arnett
Those within digital signage supplier circles know how easy it is to be critical of doomed projects. “Too many stakeholders,” we cry. “Poor implementations,” …
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DigiCast Picks Up RMG’s Cafe Network
May 31, 2012 by Dave Haynes
DigiCast Networks and its parent company Brite Media Group have picked up the old Danoo coffee shop-based Digital OOH network run by RMG. …
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