Pepsi Global Campaign Has Digital OOH As Major Component
May 2, 2012 by Dave Haynes
Pepsi’s new global campaign, called “Live for Now,” will be using Digital OOH networks to reinforce the whole “live” element of the marketing …
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Ayuda Adds Zest To OOH Ad System Offer
April 30, 2012 by Dave Haynes
The orange-mad folks at Montreal-based Ayuda have launched a new service called Zest, timed for the start of the TAB/OAAA OOH Media Conference this …
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DOmedia, Ad Planning Giant Telmar Forge Alliance
April 30, 2012 by Dave Haynes
I’ve no idea how meaningful this will be in activity, but if there is value in the company you keep then DOmedia just developed …
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Outdoor Ad Industry Redefining As Out Of Home
April 30, 2012 by Dave Haynes
The Outdoor Advertising Association of America has its big annual conference this week in Miami and one of the big activities is the launch …
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Spain’s Asoma TV Gives BroadSign Vote Of Confidence
April 26, 2012 by Dave Haynes
A Spanish Digital OOH network operator has cut over its software platform to BroadSign, news I’m sure the Montreal company is eager to circulate …
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Digital OOH Growth 17X Faster Than Overall US Ad Growth, DPAA Suggests
April 25, 2012 by Dave Haynes
The Digital Place-based Advertising Association says growth rates for the medium outpaced overall U.S. ad industry growth by a more than 17:1 margin last …
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Q&A With New Adcentricity CEO Doug Woolridge
April 24, 2012 by Dave Haynes
I got wind of some sort of deal involving a company that started with a B and Adcentricity several weeks ago, but I waited …
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Adcentricity Acquired By Bee Media; Name Sticks, Direction Changes
April 24, 2012 by Dave Haynes
Adcentricity has been acquired by a Toronto-based mobile/hyper-local company called Bee Media, with a new blended company to operate under the better known and …
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Global Digital OOH Spend Growing at 19.2% Clip
April 23, 2012 by Dave Haynes
PQ Media, which watches the Digital OOH ad sector probably more than any other research and analysis company, says the global Digital OOH market …
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Sightings: Office Lobby Network In UK Re-brands
April 18, 2012 by Dave Haynes
I got into the still strange world of digital signage and digital OOH almost exactly 13 years ago, finding myself wearing a hard hat …
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DPAA Adds Board Spots For Vendors
April 16, 2012 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) has amended its bylaws and will now allow suppliers to serve on its board of directors alongside network operators, with …
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Awards: MediaPost Hands Out Digital OOH Creative Honors
April 12, 2012 by Dave Haynes
InWindow Outdoor won the Best in Show award yesterday at the MediaPost Digital Out-of-Home Media Awards ceremony in New York, held at the tail-end …
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