Spain’s Asoma TV Gives BroadSign Vote Of Confidence

A Spanish Digital OOH network operator has cut over its software platform to BroadSign, news I’m sure the Montreal company is eager to circulate as it works to get beyond the recent Chapter 11 restructuring news.

AsomaTV, which operates several digital signage networks in Spain, will be using BroadSign’s software in existing shopping mall and fitness networks and in any future rollouts. The company is in pilots with Spain’s largest private hospital group and in a Catalonia-based drugstore cooperative of some 300 pharmacies.

Right now that’s just 100 existing licenses, but would grow by multiples of that. The contract size is not all that substantial in dollars, but is much bigger in terms of the optics value. Companies like Asoma have no doubt read and been told about BroadSign’s financials, and nonetheless given the company a vote of confidence. That can’t be all that easy to pull off.

AsomaTV’s CTO Robain de Jong says in a press release that BroadSign’s automation-focused functionality was a welcome relief after “five years of micromanaging playlists, manual troubleshooting and the lengthy, painful process of installing and configuring players at new locations.”

The release doesn’t say, but the company had been using Cisco and C-nario platforms.

By contrast, BroadSign technology made it possible for AsomaTV to migrate their entire mall network to the new software remotely, in just one day, and allowed the company to drastically cut down the time spent on scheduling and monitoring campaigns.

“BroadSign gives you peace of mind,” says de Jong. “You just know it works. And no matter what the requirements of your customers are, BroadSign allows you to meet them. We are no longer afraid of remote installations. We configure client players in our operations department, then we ship them to the client and we know that as soon as they plug them in, everything works.”

The news is on the heels of a separate deal with a Polish network.