Awards: MediaPost Hands Out Digital OOH Creative Honors
April 12, 2012 by Dave Haynes
InWindow Outdoor won the Best in Show award yesterday at the MediaPost Digital Out-of-Home Media Awards ceremony in New York, held at the tail-end of that day-long Digital OOH forum.
The award was for that Run with Ryan campaign for Asics that was installed in New York’s Columbus Circle subway station. The installation, which has has won a few awards lately, let New Yorkers watch or even run alongside a video of American elite-level marathoner Ryan Hall.
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During the ceremony, awards judge Tony Jarvis, creative director of Olympic Media Consulting, said the “Best in Show” was an especially difficult decision this year, because the judges were split over several other excellent category winners, especially Pearl Media’s “World’s Largest Claw Game” execution for Chevrolet, which took top honors in the “Most Innovative Technology/Platform” category. The campaign, which utilized an interactive 3D projection technology enabled pedestrians to interact with a virtual giant claw to grab and draw real prizes, including a Chevrolet car.
Pearl Media was also a winner in the “Best Branding Campaign” category for its “Simply Perfect” campaign for Patron Tequila featuring live artists creating art in a storefront window that pedestrians could interact with and even bid for works of art during a simultaneous auction on eBay.
The other winners:
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Posterscope’s “Nivea Kiss of a Lifetime” campaign for Beiersdorf, which transformed New York’s Times Square into an experiential smoochfest, and won the “Best Integration with Experiential/Activity” category.
Wall Street Journal Office Network for its Claritin “Pollen Count” campaign, which won in the “Best Branded Content and Sponsorship” category.
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MediaCom for its “Times Square’s First Social Media Billboard” campaign for Audi, which won the “Best Integration with a Mobile Device” category. (I think this one is it, though not certain).
NBC Entertainment, with support from Kinetic and Maxus, for its “Smash/The Voice Season 2: Day of Digital” campaign, which won the “Best Integration with Traditional Media” category.
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Juxt Interactive for its “Scion Surface Experience” installation for Toyota’s Scion, which won the “Best Use of Interactive Technology” category.
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PHD for an awe-inspiring 3D building projection campaign for HBO’s “Game of Thrones,” which won the “Best Use of Relevant Message and Environment” category.
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