PRN Re-brands As IZON, As In Eyes On

October 1, 2012 by Dave Haynes

Premier Retail Networks (aka PRN) has re-branded/re-launched itself as IZON Media, as in “eyes-on” media, and positioned this new entity as being a lot more than just Digital OOH.

The change, says a release, reflects the company’s dedication to integrate mobile, social and other technologies with its content strategies and vast network of strategically located digital screens to create unprecedented interaction between brands and consumers.

“IZON Media is leveraging its two decades of expertise in path-to-purchase consumer behavior to transform the way digital screens are used as activation mechanisms by marketers,” says Ahmad Ouri, CEO, IZON Media. “As smart phones become ubiquitous, our media networks and the 300M pairs of eyes on our screens every month are uniquely positioned to bridge the gap between online and offline advertising.”

To demonstrate the impact of mobile-to-place-based media pairings, IZON Media is using on-screen mobile calls-to-actions to engage Advertising Week attendees in New York this week with a sweepstakes give-away. The campaign demonstrates the effectiveness of integrating three key marketing tools – strategically located screens, inspiring content and mobile devices – to inspire direct consumer engagement and spark brand activation.

IZON Media says it can deliver “contextualized content in more than 10,600 coveted high dwell-time locations where valuable audiences are in shopping mode and spending money.”

That would include 7-Eleven and Walmart, which are probably going away on them, as well as Sam’s Club, Target, Costco, ShopRite, Wendy’s and KFC.

Interesting. When I got into this space waaaaaay back when, PRN was the big dog – running vast networks. Time, experience and shifting technologies have forced the company to abandon a very well-established brand and in certain respects start over.

I wondered what the Traffic Audit Bureau would think of a mediaco playing with its Eyes On media measurement ratings, but see TAB changed that to TAB Out Of Home Ratings earlier this year.


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