SF Giant’s Jumbo Coke Bottle In Ballpark Outfield Adds LED Display To Animate Label

April 25, 2025 by Dave Haynes

Mitsubishi used to be one of the big dogs in the North American outdoor LED display business, but the flood of competition that started …

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Quick Video: Here’s That Pong Game On Coca-Cola’s Times Square LED Board

April 10, 2024 by Dave Haynes

If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it …

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Play Pong In Times Square This Afternoon, On Coca-Cola’s Big LED Board

April 9, 2024 by Dave Haynes

Starting at 4 this afternoon, and running for six hours, the public is being invited to play the as-retro-as-it-gets Pong arcade game on Coca-Cola’s …

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Coca-Cola Takes Over NYC Retail Space For Digitally-Driven SPICED Launch

March 18, 2024 by Dave Haynes

SO MANY building facades have been virtually altered using CGI, to generate social media shares, that it almost seems unusual to come across a …

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Giant Vending Machine And 3D Illusions Used To Market Coca-Cola Product On Danish Mall Screen

October 12, 2023 by Dave Haynes

This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping …

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Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot

March 27, 2023 by Dave Haynes

This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a …

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Coca-Cola Using LED Ribbon Strips To Drive In-Store Marketing In Moscow Grocery

May 17, 2021 by Dave Haynes

This is an in-aisle merchandising set-up used by Coca-Cola in a supermarket chain in Russia. It is installed in Perekrestok (Crossroad, in English), in a …

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Coca-Cola Updates Self-Service Soda Dispensers To Make Them Touchless

July 15, 2020 by Dave Haynes

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Giant Robotic “3D” LED Board Lights Up In Kuala Lumpur

June 22, 2020 by Dave Haynes

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Now That Coca-Cola Times Square LED Appears To Be Under Repair

November 11, 2019 by Dave Haynes

Maybe this routine maintenance. Maybe they’re cleaning off city grime. But whatever the case, that ill-fated kinetic Coca-Cola LED display in Times Square had …

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If You Sell Digital Signage Solutions Into Food Services, You’re Now Competing With Coca-Cola

June 26, 2019 by Dave Haynes

Well this is pretty interesting – digital signage CMS companies chasing the food services businesses have long known they had many competitors, big and …

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Another Robotic LED Wall Surfaces, But Indoors

June 3, 2019 by Dave Haynes

Another robotic LED wall has surfaced, though this one is much smaller and indoors. It is what I assume is a demo from the …

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