Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot

March 27, 2023 by Dave Haynes

This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a …

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Coca-Cola Using LED Ribbon Strips To Drive In-Store Marketing In Moscow Grocery

May 17, 2021 by Dave Haynes

This is an in-aisle merchandising set-up used by Coca-Cola in a supermarket chain in Russia. It is installed in Perekrestok (Crossroad, in English), in a …

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Coca-Cola Updates Self-Service Soda Dispensers To Make Them Touchless

July 15, 2020 by Dave Haynes

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Giant Robotic “3D” LED Board Lights Up In Kuala Lumpur

June 22, 2020 by Dave Haynes

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Now That Coca-Cola Times Square LED Appears To Be Under Repair

November 11, 2019 by Dave Haynes

Maybe this routine maintenance. Maybe they’re cleaning off city grime. But whatever the case, that ill-fated kinetic Coca-Cola LED display in Times Square had …

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If You Sell Digital Signage Solutions Into Food Services, You’re Now Competing With Coca-Cola

June 26, 2019 by Dave Haynes

Well this is pretty interesting – digital signage CMS companies chasing the food services businesses have long known they had many competitors, big and …

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Another Robotic LED Wall Surfaces, But Indoors

June 3, 2019 by Dave Haynes

Another robotic LED wall has surfaced, though this one is much smaller and indoors. It is what I assume is a demo from the …

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Irony: Coke’s Times Square LED Board Shape-Shifting Again, But Done In Creative

January 29, 2019 by Dave Haynes

Here is some serious irony for you … A NYC reader who has a deep background in out of home advertising periodically sends me …

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Chinese LED Firm Marketing A Version Of That Failed Times Square Shape-Shifting Screen

December 17, 2018 by Dave Haynes

One might have thought the shape-shifting LED display that Coca-Cola put in Times Square was such a disaster, as innovations go, that the market …

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Coke’s Ballyhooed Shape-Shifting LED Board In Time Square Is Now Very Much 2D

August 28, 2018 by Dave Haynes

We will probably never get a public story about the three-dimensional, robotic direct view LED display that Coke spent an unknown PILE of money …

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Hong Kong Firm Behind Clusterf*ck Kinetic LED Sign In Times Square Touting Job At DSE Stand

January 24, 2018 by Dave Haynes

A couple of industry friends registered for DSE are on email lists for the show that included this one pushed out by Radius Displays, …

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That Giant Coca-Cola Robotic LED Board in NYC (Surprise!) Has Issues

November 15, 2017 by Dave Haynes

Damn near anyone who has done digital signage or digital OOH ops work will have seen Coca-Cola’s impressive, ambitious 3D robotic LED board in …

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