Coca-Cola Using LED Ribbon Strips To Drive In-Store Marketing In Moscow Grocery

May 17, 2021 by Dave Haynes

This is an in-aisle merchandising set-up used by Coca-Cola in a supermarket chain in Russia.

It is installed in Perekrestok (Crossroad, in English), in a mall in Moscow’s central business district. I don’t know whose LED ribbons are being used, but the CMS and play-out engine is the Swiss firm SpinetiX.

A couple of things:

Leave a comment