VeriFone Newest DPAA Member
January 27, 2012 by Dave Haynes
VeriFone Systems, Inc., which does ad screens in taxis and at gas pumps, has signed up as the newest member of the Digital Place-based …
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Tech Blog Declares The Minority Report Moment Is Here (It’s Not)
January 19, 2012 by Dave Haynes
In what is an almost epic reach, Mashable is describing a trade show-bait thing put together by Razorfish and Microsoft, for NRF this week, as …
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Out Of Home Leads US Media Spend Growth
January 19, 2012 by Dave Haynes
Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the …
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Tying Digital OOH To Daily Deals
January 19, 2012 by Dave Haynes
Daily Deal Media, which covers the daily deal industry populated by companies like Groupon and Living Social, has released an annual industry outlook and …
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PRN Acquires indoorDirect; Shuts Down Dallas HQ
January 17, 2012 by Dave Haynes
Premier Retail Networks has done what is billed as a joint venture but is, in reality, an acquisition and takeover of Dallas-based indoorDIRECT, which …
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Big Screen Augmented Reality Lets People Interact With Virtual Disney Characters
January 16, 2012 by Dave Haynes
[youtube id=”DRRu5dKRfTU” width=”600″ height=”350″] Kris Matheson, the director of sales and marketing at Artisan Complete, sent me a note pointing to a recent big …
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DV Signage Debuts Low-Cost GPS-Driven Media Player
January 13, 2012 by Dave Haynes
DV Signage, aka Digital View, has come out with a nice tweak to one of its workhorse products that introduces a low-cost solution for …
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Adspace’s Content Program Starting To Click With Brands
January 12, 2012 by Dave Haynes
Adspace Digital Mall Network has been running video in digital posters in shopping centers forever, and has the thing pretty much down to a science. …
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QR Codes Still A Mystery To Most, Even Those Who Do Scan
January 5, 2012 by Dave Haynes
Marketing Charts has some useful insights up from a recent survey looking into how consumers actually perceive and use buzz-heavy QR code technology. As …
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Domino’s UK Launches AR-driven Poster Campaign
January 5, 2012 by Dave Haynes
This is one of those applications of something that I could effectively argue for and against in a debate. A spotted in AdWeek, which …
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New Twist? – Digital OOH Network’s Content Goes Online
December 21, 2011 by Dave Haynes
No end of content has been pulled from other mediums to populate digital signage screens – from newspaper headlines turned into (ugh) news tickers …
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NBC Selling Other Half Of NYC Taxi Fleet’s Screens
December 20, 2011 by Dave Haynes
A few weeks after the company that has media rights on roughly half the officially sanctioned taxis in New York announced a media deal …
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