Updated: Kinetic says Eyes On not mandatory for OOH buys in New Year
November 21, 2011 by Dave Haynes
Kinetic Americas has clarified a news story yesterday that suggested the media planning agency was no longer going to buy any Out Of Home that …
Read more
PRN renews content deal with NFL Network
November 14, 2011 by Dave Haynes
Are NFL highlights the sort of thing that will draw eyeballs to Digital OOH screens? Sometimes, yes, I’d imagine. In other circumstances, more of …
Read more
NanoLumens diversifies product line, and now goes outdoors
November 11, 2011 by Dave Haynes
I have been watching NanoLumens for about 2 1/2 years now, really liking the display product but always thinking the line needed to get …
Read more
Visit Norway, from your subway seat
November 11, 2011 by Dave Haynes
[vimeo id=”31475670″ width=”600″ height=”350″] A couple of students at the Miami Ad School are getting some attention online for an advertising project that uses …
Read more
Lots of interactive signage goodies in IPG’s new(ish) media lab
November 10, 2011 by Dave Haynes
IPG Mediabrands, described as the “media innovation unit” of the $34-billion media holding company Interpublic Group, has launched a whiz-bang media lab in its …
Read more
Awards: DSA Crowns Its Content Kings (updated)
November 9, 2011 by Dave Haynes
The Digital Screenmedia Association handed out its inaugural Crown Awards last night, and based on Tweets from Paul Flanigan of Saddle Ranch Digital (and …
Read more
Augmented reality install lets mall-goers experience National Geographic
November 8, 2011 by Dave Haynes
As spotted by OOH-TV … This is a campaign for the National Geographic Channel, in Hungary, that combined augmented reality and a big LED …
Read more
ADFLOW strikes retail marketing deal with subsidiary of CPG giant Acosta
November 8, 2011 by Dave Haynes
ADFLOW Health Networks has done what looks like a very nice little deal to have its personal health stations – blood pressure monitors gone …
Read more
Asics does slick digital domination wall in NYC subway station
November 4, 2011 by Dave Haynes
In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is …
Read more
DPAA media summit coverage: agency CEOs weigh in
November 4, 2011 by Dave Haynes
Several posts are up on sister site, DigitalOOH.biz, with the extended points of view on the planning and selling process from three CEOs of …
Read more
McDonald’s stressing new Digital OOH channel just a regional test
October 27, 2011 by Dave Haynes
That recent news about a McDonald’s TV rollout in its stores continues to get a lot of attention, and in turn generate a lot …
Read more
Big agency CEO sees huge role for Digital OOH in media mix
October 26, 2011 by Dave Haynes
The CEO of Aegis Media for the Americas region sees a huge role for digital place-based/digital OOH in the media mix, but Nigel Morris …
Read more