Big Screen Augmented Reality Lets People Interact With Virtual Disney Characters
January 16, 2012 by Dave Haynes
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Kris Matheson, the director of sales and marketing at Artisan Complete, sent me a note pointing to a recent big LED board iteration of augmented reality for Disney. Running a jumbo board in NY’s Times Square, people had the opportunity to interact with virtual Disney characters.
The concept is not new, but as you might expect from Disney, the creative execution is really well done.
That said, while many of the people look like genuine passers-by, there are a few in there who have a whiff of casting agent about them.
[…] I noticed this Augmented Reality experience by Disney on Sixteen:Nine, I was intrigued at first but then after watching the video I was left feeling a bit […]