Outcast Plugs In Early, Really Early, To EV Charging Station Market
December 15, 2011 by Dave Haynes
Here’s an interesting business model exercise: figure out whether there is an advertising rationale for being on electric vehicle charging station screens. Gas pump …
Read moreBrand Activation Summit Set For Toronto In April 2012
December 14, 2011 by Dave Haynes
The Strategy Institute is having another run at a digital media conference at its Toronto home base – with a Digital Brand Activation Summit …
Read moreAd Business Going Mad About Meta Data
December 13, 2011 by Dave Haynes
Anyone who produces creative or is tasked with the actual job of getting the right media to the right screen at the right time …
Read moreEverything old is new again dep’t: Crowd games in cinema
December 3, 2011 by Dave Haynes
MediaPost has a story up about how National CineMedia and the Audience Entertainment Group have launched an interactive gaming element to the pre-movie entertainment …
Read moreABC media sales takes a Taxi TV ride
December 1, 2011 by Dave Haynes
There are vastly differing opinions as to whether Digital OOH should get a slice of the TV spend pie, and as many opinions on …
Read moreADFLOW Health announces massive 4,700-store network
November 30, 2011 by Dave Haynes
ADFLOW Health Networks has done a very nice deal with the Rite Aid retail pharmacy chain to put its biometric screening kiosks – branded as Personal Health …
Read moreCosmetic surgery network launches in Spain
November 30, 2011 by Dave Haynes
Medical networks are without argument one of the strongest verticals for Digital Out Of Home, but I can’t recall seeing a network that got …
Read moreCanada’s COMB releases new OOH planning toolset for agencies
November 29, 2011 by Dave Haynes
The Canadian Out-of-Home Measurement Bureau, or COMB for short, has released a new software platform designed to make buying and selling Out Of Home …
Read moreToronto’s main airport rolls out massive digital wayfinding stations
November 28, 2011 by Dave Haynes
The Greater Toronto Airports Authority, which runs Canada’s busiest airport in guess where, has OK’d a big expansion of the digital wayfinding system its …
Read moreiSign Signs With BroadSign For Sign Network
November 23, 2011 by Dave Haynes
Mixed impressions rule the day over word that my old colleagues at BroadSign have bagged the software deal for a rather large Canadian Digital …
Read moreIntel-InWindow launch big-dollar interactive “Experience Stations”
November 23, 2011 by Dave Haynes
Intel appears to be taking its digital signage concept ideas off trade show floors and getting them into the wild, most notably though “Experience …
Read moreNanoLumens gets shot at backboard advertising
November 23, 2011 by Dave Haynes
The Atlanta-based display firm NanoLumens have found their way into a market I’m guessing the guys didn’t cook up on their own, but might have …
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