Outcast Plugs In Early, Really Early, To EV Charging Station Market

December 15, 2011 by Dave Haynes

Here’s an interesting business model exercise: figure out whether there is an advertising rationale for being on electric vehicle charging station screens. Gas pump …

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Brand Activation Summit Set For Toronto In April 2012

December 14, 2011 by Dave Haynes

The Strategy Institute is having another run at a digital media conference at its Toronto home base – with a Digital Brand Activation Summit …

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Ad Business Going Mad About Meta Data

December 13, 2011 by Dave Haynes

Anyone who produces creative or is tasked with the actual job of getting the right media to the right screen at the right time …

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Everything old is new again dep’t: Crowd games in cinema

December 3, 2011 by Dave Haynes

MediaPost has a story up about how National CineMedia and the Audience Entertainment Group have launched an interactive gaming element to the pre-movie entertainment …

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ABC media sales takes a Taxi TV ride

December 1, 2011 by Dave Haynes

There are vastly differing opinions as to whether Digital OOH should get a slice of the TV spend pie, and as many opinions on …

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ADFLOW Health announces massive 4,700-store network

November 30, 2011 by Dave Haynes

ADFLOW Health Networks has done a very nice deal with the Rite Aid retail pharmacy chain to put its biometric screening kiosks – branded as Personal Health …

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Cosmetic surgery network launches in Spain

November 30, 2011 by Dave Haynes

Medical networks are without argument one of the strongest verticals for Digital Out Of Home, but I can’t recall seeing a network that got …

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Canada’s COMB releases new OOH planning toolset for agencies

November 29, 2011 by Dave Haynes

The Canadian Out-of-Home Measurement Bureau, or COMB for short, has released a new software platform designed to make buying and selling Out Of Home …

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Toronto’s main airport rolls out massive digital wayfinding stations

November 28, 2011 by Dave Haynes

The Greater Toronto Airports Authority, which runs Canada’s busiest airport in guess where, has OK’d a big expansion of the digital wayfinding system its …

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iSign Signs With BroadSign For Sign Network

November 23, 2011 by Dave Haynes

Mixed impressions rule the day over word that my old colleagues at BroadSign have bagged the software deal for a rather large Canadian Digital …

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Intel-InWindow launch big-dollar interactive “Experience Stations”

November 23, 2011 by Dave Haynes

Intel appears to be taking its digital signage concept ideas off trade show floors and getting them into the wild, most notably though “Experience …

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NanoLumens gets shot at backboard advertising

November 23, 2011 by Dave Haynes

The Atlanta-based display firm NanoLumens have found their way into a market I’m guessing the guys didn’t cook up on their own, but might have …

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