Follow The Money Dep’t: Global Ad Spend Up 7.3%
April 9, 2012 by Dave Haynes
Research giant Nielsen has issued a year-end wrap-up of global ad spending for 2011, aggregating numbers from around the world and reaching the conclusion …
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Budget Buckets And DSPs Among Topics Of Digital OOH Forum This Week In NYC
April 9, 2012 by Dave Haynes
MediaPost is having its 4th Digital Out Of Home Media Forum on Wednesday in NYC, and the line-up looks pretty solid – though there …
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Immersive Labs Helps Drive Pepsi’s SXSW Zeitgeist
March 23, 2012 by Dave Haynes
New York-based Immersive Labs is back from what sounds like a very cool few days working with PepsiCo at the massive SXSW interactive conference …
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Guest Post: Digital Out-Of-Home No More
March 22, 2012 by Jason Kates
An Open Letter to the Digital Out-Of-Home Industry [dropcap]W[/dropcap]e are in the midst of a revolution. Not the violent, noisy, two-sides-fighting-against-each-other type but the …
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Follow The Money Dep’t: Local Media Digital Spend Strong And Growing
March 22, 2012 by Dave Haynes
The research consulting firm BIA/Kelsey’s newest U.S. Local Media Forecast (for 2011-2016) anticipates strong growth in the digital segment of local media advertising through …
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NYC’s Urban Panel Subway Network Wisely Adds Rider Updates
March 16, 2012 by Dave Haynes
This seems like such an obvious thing to be doing that you wonder they’ve not always done it, but the New York MTA, which …
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Canada’s Astral Adds NFC To OOH Capabilities
March 14, 2012 by Dave Haynes
Montreal-based Astral Out-of-Home, one of the largest OOH media companies in Canada, has announced plans to start using NFC technology with its street furniture …
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NEC’s VUKUNET Adds Media Sales, Addresses Software Conflict Qualms
March 13, 2012 by Dave Haynes
In the midst of madly running around last week at DSE I managed to grab the equally harried tag team of Pierre Richer and …
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DSE2012: PhenomBlue Bringing Interactive Surface To Las Vegas
March 6, 2012 by Dave Haynes
One of the names that popped up in the exhibitor list this week was Phenomblue, an interactive agency from Omaha. I had not seen …
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NEC’s VUKUNET Hiring Digital OOH Media Salespeople
March 1, 2012 by Dave Haynes
When NEC Display announced VUKUNET in Nov. 2009 the company rather boldly planned to get into the ad media sales business, with media pros …
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Research: Ad Overload Taking Toll
February 28, 2012 by Dave Haynes
It’s no real revelation when research confirms what’s been evident for years – people think they are bombarded with advertising. But it’s instructive to …
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Small Change Makes Big Difference In Terrific Mobile-Digital OOH Screen Campaign
February 27, 2012 by Dave Haynes
[youtube id=”WYlLCXHoUc4″ width=”600″ height=”350″] Love this. Clever. Visually engaging. Crosses platforms. Highly social. And best of all it is doing something meaningful, as opposed …
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