NEC’s VUKUNET Hiring Digital OOH Media Salespeople

March 1, 2012 by Dave Haynes

When NEC Display announced VUKUNET in Nov. 2009 the company rather boldly planned to get into the ad media sales business, with media pros carrying Vukunet cards doing the rounds at agencies.

That changed, and VUKUNET evolved into more of an enabling technology that other media sales people could use – the idea being the VUKUNET player/agent/thingie that would co-exist with existing digital signage software platforms could be utilized by multiple companies. VUKUNET would be universal.

After some initial hoo-hah and fuss, I think it is fair to say VUKUNET hasn’t lit the Digital OOH world on fire. It is being driven in Europe by a sharp guy in Dirk Hülsermann but things have been pretty quite in North America.

That appears to be changing, and in the absence of SeeSaw (folded) and the rumored directional changes by my friends at Adcentricity, NEC Displays appears to be going back to its initial plan of getting into the media sales business.

NEC has job posts up for National Advertising Sales Managers in New York and San Francisco.

We are currently seeking a National Advertising Manager to sell its digital out-of-home assets in New York. Digital place-based media is one of the fastest growing advertising mediums in the world today. There are digital screens everywhere – retail, schools, hospitals, stadiums, airports, shopping malls, offices, etc. and you can capitalize on all these locations in this growing space.

As a National Advertising Manager, you will be responsible for building and maintaining relationships with national advertising agencies and brands that require a customized and targeted solution for digital place-based advertising. You will be driving national revenue and contributing to the company’s bottom line.

The ideal candidate would be a hunter and a closer and who will generate revenue by aggressively identifying and qualifying agencies and brands. This person will have a background in ad serving technologies and ad sales, ideally in the outdoor, online or digital out-of-home space. The right candidate needs to be an expert at building relationships with ad agencies and clients and pinpointing new sales opportunities in enterprise-sized accounts.



Intriguing. The posting doesn’t actually use the V-word anywhere, but what else would/could it be?
I have an email out to my NEC contacts asking what’s up, but this is a busy week as we all get set for DSE. The small network aggregator model didn’t work so hot for SeeSaw and Adcentricity has been very quiet of late, so another company taking a crack at it is a development I would not have expected.


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