Global Digital OOH Spend Growing at 19.2% Clip

April 23, 2012 by Dave Haynes

PQ Media, which watches the Digital OOH ad sector probably more than any other research and analysis company, says the global Digital OOH market …

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COMB Adds Data Tools For Canadian OOH Planners And Sellers

April 19, 2012 by Dave Haynes

The non-profit measurement organization Canadian Out-of-Home Measurement Bureau (aka COMB) has released new data-centric software for media planners and buyers, as well as sellers …

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Sightings: Office Lobby Network In UK Re-brands

April 18, 2012 by Dave Haynes

I got into the still strange world of digital signage and digital OOH almost exactly 13 years ago, finding myself wearing a hard hat …

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DPAA Adds Board Spots For Vendors

April 16, 2012 by Dave Haynes

The Digital Place-based Advertising Association (DPAA) has amended its bylaws and will now allow suppliers to serve on its board of directors alongside network operators, with …

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Awards: MediaPost Hands Out Digital OOH Creative Honors

April 12, 2012 by Dave Haynes

InWindow Outdoor won the Best in Show award yesterday at the MediaPost Digital Out-of-Home Media Awards ceremony in New York, held at the tail-end …

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Pharmacy Digital OOH Network Releases Nielsen Research

April 11, 2012 by Dave Haynes

Healthcare giant Cardinal Health has released research on the Digital OOH network it runs in retail pharmacies – with a Nielsen study suggesting ad …

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MediaPost Digital OOH Forum: Trading Desks Are Coming … At Some Point

April 11, 2012 by Dave Haynes

The afternoon sessions at the MediaPost Digital OOH forum in NYC kicked off with a panel on the idea of data-driven media buying and …

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MediaPost Digital OOH Forum: Medium Has A Long Way To Go

April 11, 2012 by Dave Haynes

The unfortunate thing about watching the streaming video from today’s MediaPost Digital Out Of Home Forum in New York is that what the agencies …

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RMG Decides To Sell What Sells

April 11, 2012 by Dave Haynes

You can sum up the muted announcement by RMG Networks that it is unloading some of its vertical networks and focusing on executive travel …

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CODACAN Planning Digital OOH Summit For May In Toronto

April 10, 2012 by Dave Haynes

The Canadian Out-Of-Home Digital Association has organized what it is calling a Summit on May 17th in Toronto to talk about the medium – …

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Follow The Money Dep’t: Global Ad Spend Up 7.3%

April 9, 2012 by Dave Haynes

Research giant Nielsen has issued a year-end wrap-up of global ad spending for 2011, aggregating numbers from around the world and reaching the conclusion …

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Budget Buckets And DSPs Among Topics Of Digital OOH Forum This Week In NYC

April 9, 2012 by Dave Haynes

MediaPost is having its 4th Digital Out Of Home Media Forum on Wednesday in NYC, and the line-up looks pretty solid – though there …

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