Start-up Locbit Brings AdSense Approach To Digital OOH Advertising
February 25, 2012 by Dave Haynes
One of the nice spin-off benefits of organizing the Preset Mixer at DSE each year is making first contact with people and companies I …
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Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience
February 24, 2012 by Dave Haynes
The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people …
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UK Charity Using Face Pattern Detection To Serve Digital OOH Ads By Gender
February 21, 2012 by Dave Haynes
Here’s an interesting twist on the whole gender/facial pattern detection thing for digital OOH advertising. The BBC has a news piece up about a digital OOH …
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Four Low-Cost Options For Digital Signage Creative
February 16, 2012 by Dave Haynes
If you want really great, visually compelling and impactful creative for your digital signage network, you’re going to pay handsomely for it because talent …
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More Evidence SeeSaw Is Done
February 14, 2012 by Dave Haynes
I’ve not had any luck working contacts and verifying the rumored demise of SeeSaw Networks, but a website that no longer works was and …
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Newad Takes Over Quebec Sports Bar Network
February 13, 2012 by Dave Haynes
Montreal-based Newad is broadening its push beyond its core poster and print/online publishing businesses, taking over advertising sales on an existing digital screen network …
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AdSpace Campaign For Fox Uses 1,000-plus Ad Iterations
February 13, 2012 by Dave Haynes
From conversations I get a sense a lot of networks only rarely use the full targeting and scheduling capabilities built into their software, because …
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DPAA 2012 Digital OOH Media Summit Set Oct. 16 In NYC
February 10, 2012 by Dave Haynes
Digital Place-based Advertising Association President Sue Danaher has confirmed there will indeed be a 2012 Digital Media Summit, on the heels of a very …
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DPAA Drafts RFP Guidelines For Buy-Sell Process in Digital OOH
February 8, 2012 by Dave Haynes
One of the real consistencies in the digital advertising business is that there is very little in the way of consistency. The people who …
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New Nielsen Numbers Boost Adspace’s Mall Proposition
January 30, 2012 by Dave Haynes
The Adspace Digital Mall Network is, I’m told, doing quite well in terms of media sales and that will owe to at least three key …
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Smart City Lights Up Smart Video Wall Network at LVCC
January 27, 2012 by Dave Haynes
I think I have been to at least a dozen trade shows of some kind or another at the Las Vegas Convention Center, and …
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VeriFone Newest DPAA Member
January 27, 2012 by Dave Haynes
VeriFone Systems, Inc., which does ad screens in taxis and at gas pumps, has signed up as the newest member of the Digital Place-based …
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