CODACAN Media Summit Agenda Defies Logic
May 11, 2012 by Dave Haynes
The CODACAN digital media summit is next Thursday in Toronto, and I have been weighing whether I have the time to tear downtown to …
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Digital OOH & Mobile Campaign Offers Domestic Abuse Problem-Solving
May 7, 2012 by Dave Haynes
[youtube id=”EEKC-Yu-LeQ” width=”600″ height=”350″] I’m not bowled over by the idea or execution, but this is still interesting. Via ScreenReach’s David Weinfeld, who spotted …
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OAAA Research Gives Snapshot Of How Consumers Spend Time Outside Homes
May 7, 2012 by Dave Haynes
Research released last week by the Outdoor Advertising Assocation of America provides an interesting snapshot of how consumers spend their time away from, with …
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Inwindow Turns Subway Corridor Into Interactive Dog Park (w/video)
May 4, 2012 by Dave Haynes
The guys at Inwindow Outdoor have used the big 64-foot wall of interactive windows in New York’s Columbus Circle subway station for another intriguing …
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DPAA Signs Up PlayNetwork, Roberts
May 3, 2012 by Dave Haynes
The Digital Place-based Advertising Association has added a couple of new companies to its membership list – PlayNetwork and Roberts Communications. PlayNetwork works with …
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A Whole Nationwide Network Of 3D Screens in Travel Plazas???
May 3, 2012 by Dave Haynes
Simple people like simple things, so a company that puts ad screens in highway travel plazas and calls itself Travel Plaza TV has a …
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Pepsi Global Campaign Has Digital OOH As Major Component
May 2, 2012 by Dave Haynes
Pepsi’s new global campaign, called “Live for Now,” will be using Digital OOH networks to reinforce the whole “live” element of the marketing …
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Ayuda Adds Zest To OOH Ad System Offer
April 30, 2012 by Dave Haynes
The orange-mad folks at Montreal-based Ayuda have launched a new service called Zest, timed for the start of the TAB/OAAA OOH Media Conference this …
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DOmedia, Ad Planning Giant Telmar Forge Alliance
April 30, 2012 by Dave Haynes
I’ve no idea how meaningful this will be in activity, but if there is value in the company you keep then DOmedia just developed …
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Outdoor Ad Industry Redefining As Out Of Home
April 30, 2012 by Dave Haynes
The Outdoor Advertising Association of America has its big annual conference this week in Miami and one of the big activities is the launch …
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Spain’s Asoma TV Gives BroadSign Vote Of Confidence
April 26, 2012 by Dave Haynes
A Spanish Digital OOH network operator has cut over its software platform to BroadSign, news I’m sure the Montreal company is eager to circulate …
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Digital OOH Growth 17X Faster Than Overall US Ad Growth, DPAA Suggests
April 25, 2012 by Dave Haynes
The Digital Place-based Advertising Association says growth rates for the medium outpaced overall U.S. ad industry growth by a more than 17:1 margin last …
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