The Digital Place-based Advertising Association has added a couple of new companies to its membership list – PlayNetwork and Roberts Communications.
PlayNetwork works with a variety of retailers, delivering media experiences based on audio and video. Some of the Seattle company’s client roster does digital OOH – roughly 7,000 screens across 2,500 locations in 197 US DMAs.
Roberts Communications, who I’m not familiar with, has multiple advertising platforms, says the DPAA, reaching hyper-targeted avid male sports fans throughout their daily life cycle: in their home on the Dish Network, on their mobile phones, in their print publications, at the bars they frequent, the casinos they visit and the racetracks they attend, along with providing live and replay videos to the websites they visit.
They look more like an agency to me, but again … don’t know the firm. It is based in Rochester, NY.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.