Cloud down, so sign down (Updated)
May 26, 2015 by Dave Haynes
Bryan Mongeau, the Vice President of Technology at BroadSign, and a guy who pays a lot of attention to emerging tech, sent along this …
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German Digital OOH Campaign Aims At Women; Tells Men To Move On
May 21, 2015 by Dave Haynes
The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s …
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Docs: Mark Boidman’s Digital OOH Industry Analysis
May 19, 2015 by Dave Haynes
M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in …
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Pattison Onestop Rolls Out New Big Screen To Mobile Service
May 19, 2015 by Dave Haynes
The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as …
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Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads
May 18, 2015 by Dave Haynes
A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of …
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Live Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question
May 16, 2015 by Dave Haynes
When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak …
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Projects: Swedish Subway Ad Trick Finds Its Way To New York
May 15, 2015 by Dave Haynes
You may remember that clever hair products digital poster in a Swedish subway – where the model’s hair was swept by the tunnel winds …
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DOOHgood: Nepal Still Needs Help, So Kathmando Something
May 14, 2015 by Dave Haynes
The large aftershock that took more lives this week in Nepal is a reminder, if one was required, that help is still very much needed …
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Security: Hackers Take Over Atlanta Billboard, Run (Literally) Butt-Ugly Content
May 14, 2015 by Dave Haynes
Several Atlanta-area news organizations are reporting how someone hacked (presumably) into a large digital billboard running on a building in ritzy Buckhead – switching …
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Projects: Shell Does Own Gas Pump Network
May 12, 2015 by Dave Haynes
Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and …
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Sightings: Digital Vending Machine At SFO
May 4, 2015 by Dave Haynes
Spotted a pair of digital vending machines at a Delta concourse at SFO. I know the concept or tech is not new, but it …
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Danaher Takes On Brand Ambassador Role With NYC Ad Tech Startup
April 30, 2015 by Dave Haynes
Former DPAA head Sue Danaher has joined NYC-based ad-targeting startup Centriply as its brand ambassador, charged with opening the door at advertising and media agencies. “Sue’s …
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