Projects: Shell Does Own Gas Pump Network
May 12, 2015 by Dave Haynes
Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and …
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Sightings: Digital Vending Machine At SFO
May 4, 2015 by Dave Haynes
Spotted a pair of digital vending machines at a Delta concourse at SFO. I know the concept or tech is not new, but it …
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Danaher Takes On Brand Ambassador Role With NYC Ad Tech Startup
April 30, 2015 by Dave Haynes
Former DPAA head Sue Danaher has joined NYC-based ad-targeting startup Centriply as its brand ambassador, charged with opening the door at advertising and media agencies. “Sue’s …
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Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See
April 29, 2015 by Dave Haynes
Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the …
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New DOOHgood Video For Nepal
April 28, 2015 by Dave Haynes
Big thank you to Freshwater Digital Media Partners in Craft Beer Heaven, aka Grand Rapids, Michigan, for this new DOOHgood video PSA for raising …
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Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon
April 24, 2015 by Dave Haynes
If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in …
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New York Subway Screens Get Nielsen-Rated
April 20, 2015 by Dave Haynes
New York’s MTA subway system is now big enough to merit measurement on Nielsen’s quarterly Place-Based Video Report, with 140 screens in 29 stations …
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BroadSign Launches SIGNificance PSA Program
April 14, 2015 by Dave Haynes
Montreal’s BroadSign has announced an effort to enable philanthropic organizations to get public service announcements on digital OOH ad networks without investing a pile of time …
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Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising
April 13, 2015 by Dave Haynes
It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air …
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Blue Bite, Partner Freckle IoT Creating Aggregated Beacons Proximity Ad Network
April 10, 2015 by Dave Haynes
Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few …
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TouchTunes Acquired By Private Investment Firm
April 3, 2015 by Dave Haynes
One of the larger digital OOH networks on the planet, Montreal’s TouchTunes Interactive Networks, has been acquired by a private investment firm, Searchlight Capital. TouchTunes …
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VIA Rolls Out All-In Bus Signage And Infotainment System
April 1, 2015 by Dave Haynes
Putting screens in big things that roll and bump and jolt is a substantial technical challenge – the problems ranging from too much vibration, …
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