Danaher Takes On Brand Ambassador Role With NYC Ad Tech Startup

April 30, 2015 by Dave Haynes

suedanaher1Former DPAA head Sue Danaher has joined NYC-based ad-targeting startup Centriply as its brand ambassador, charged with opening the door at advertising and media agencies. 

“Sue’s combination of industry knowledge and long-standing relationships will be a major benefit to us as we extend our sales and promotional efforts,” says Shelley Stansfield, director special ops, Centriply. “Strong partnerships that produce unique agency solutions are the backbone of our value proposition, and Sue is an ideal person to help forge those collaborations.”

Danaher was most recently Chief Revenue Officer at Adspace Networks, and before that ran the Digital Place-based Advertising Association for three years or so.

Centriply says its platformidentifies value opportunities across geography and programming where consumer targets can be found on a granular level, analyzing all video media outlets, down to ZIP codes in individual zones. This includes satellite providers, mobile, video, broadcast, network, digital and gaming platforms.”

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