New York Subway Screens Get Nielsen-Rated
April 20, 2015 by Dave Haynes
New York’s MTA subway system is now big enough to merit measurement on Nielsen’s quarterly Place-Based Video Report, with 140 screens in 29 stations …
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BroadSign Launches SIGNificance PSA Program
April 14, 2015 by Dave Haynes
Montreal’s BroadSign has announced an effort to enable philanthropic organizations to get public service announcements on digital OOH ad networks without investing a pile of time …
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Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising
April 13, 2015 by Dave Haynes
It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air …
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Blue Bite, Partner Freckle IoT Creating Aggregated Beacons Proximity Ad Network
April 10, 2015 by Dave Haynes
Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few …
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TouchTunes Acquired By Private Investment Firm
April 3, 2015 by Dave Haynes
One of the larger digital OOH networks on the planet, Montreal’s TouchTunes Interactive Networks, has been acquired by a private investment firm, Searchlight Capital. TouchTunes …
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VIA Rolls Out All-In Bus Signage And Infotainment System
April 1, 2015 by Dave Haynes
Putting screens in big things that roll and bump and jolt is a substantial technical challenge – the problems ranging from too much vibration, …
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Project: The End Is Nigh … Oh, Wait, No, It’s a A Cookie
March 31, 2015 by Dave Haynes
This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two …
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Five Reasons To Integrate Social Media & Digital Signage
March 25, 2015 by Tim Griffin
Guest Post: Ryan Gushue, ENPLUG How perfect of a match are digital signage and social media? Moving on from the outdated SMS text message …
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Levi Leaving Captivate, Starting DOOH-centric Consultancy
March 20, 2015 by Dave Haynes
If you have been around this business for a while, particularly on the Digital OOH side, you’ve probably bumped into Dan Levi. He was, …
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My Thoughts On Last Week’s DOOH Strategy Summit
March 18, 2015 by Trey Hicks
GUEST POST: DAVID WEINFELD This week marks my return to the east coast from the Digital Signage Expo in Las Vegas. Before jumping into …
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Christie Rolling Out Media Network To 200 US Movieplexes This Year
March 11, 2015 by Dave Haynes
I realized Christie was getting serious about creating a media wing to its business when I ran into Alan High – who ran ClearChannel …
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