Projects: IKE Turns On Along Denver’s Downtown Pedestrian Mall

June 10, 2015 by Dave Haynes

The Downtown Denver Partnership has replaced a set of analog MallRide signs along the bustling 16th Street Mall with five big interactive stations that are …

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Canadian Digital OOH Firms Swap Networks; Get Vertically Focused

June 9, 2015 by Dave Haynes

A pair of Canadian indoor advertising companies that have both competed for business and collaborated on projects for the last 20 years have traded …

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Video: Parallel Parking Help From A Curb-side Video Wall

June 9, 2015 by Dave Haynes

This is a clever campaign by Fiat run on a street in Frankfurt, Germany. To promote the parking assist technology that comes in the …

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NEC’s VUKUNET Now Running on 100K-Plus Digital Signage Players

June 8, 2015 by Dave Haynes

NEC has announced its VUKUNET Digital OOH ad-serving platform has been installed in 100,000 since the platform launched in 2009, and it has delivered some …

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How Live Data Delivers 9,640 Different Digital OOH Ad Messages

June 8, 2015 by Dave Haynes

Live data and web services are starting to demonstrate the long-discussed possibilities for hyperlocal digital display screens, with a great example of that being …

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Projects: Pooch Follows Shoppers Around UK Mall Via Sensors

May 29, 2015 by Dave Haynes

This is a very clever marketing campaign, spotted in Digital Sign Age, to drive animal adoptions from a London shelter. Called Looking For You, …

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Cloud down, so sign down (Updated)

May 26, 2015 by Dave Haynes

Bryan Mongeau, the Vice President of Technology at BroadSign, and a guy who pays a lot of attention to emerging tech, sent along this …

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German Digital OOH Campaign Aims At Women; Tells Men To Move On

May 21, 2015 by Dave Haynes

The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s …

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Docs: Mark Boidman’s Digital OOH Industry Analysis

May 19, 2015 by Dave Haynes

  M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in …

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Pattison Onestop Rolls Out New Big Screen To Mobile Service

May 19, 2015 by Dave Haynes

The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as …

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Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads

May 18, 2015 by Dave Haynes

  A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of …

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Live Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question

May 16, 2015 by Dave Haynes

When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak …

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