LG MRI Building Outdoor Displays To Survive And Thrive
May 2, 2016 by Dave Haynes
“Before we fabricate anything,” says Bill Dunn, as we’re walking into LG MRI’s 120,000 manufacturing plant, “we know that display is going to thrive, not …
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The “Proof Of Play” Lie In Digital Signage
April 28, 2016 by Nick Donaldson
Guest Post: Nate Remmes, NanoLumens For companies paying good money for advertising, having validation that the ads they’ve paid for have actually played on …
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Monster Media, TINT Resolve Patent Dispute Through Cross-Licensing Deal
April 28, 2016 by Dave Haynes
In an interesting approach to patent dispute resolution, the out of home media company Monster Media and the social media visualization firm TINT have …
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PJSC Skeds May 11 Session Taking Pulse Of Digital OOH Industry
April 25, 2016 by Dave Haynes
The investment banking and advisory firm Peter J. Solomon Company is doing a webinar in a couple of weeks taking a look at the …
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Digital OOH Mediacos Respond Quickly With Prince Tributes
April 22, 2016 by Dave Haynes
One of the powers of digital signage and the digital out of home business is the ability to respond quickly and powerfully to events …
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Forget The Ad Model, Use Phone-Charging Kiosks To Keep Shoppers Shopping
April 7, 2016 by Dave Haynes
I’m not at all sold on the idea of screens on phone charging kiosks being a successful digital OOH media model, but the charging …
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Combo Digital OOH Screen And Vending Machine Start-Up Gets $2M Bump In Shark Tank
March 28, 2016 by Dave Haynes
A New York City start-up that combines digital OOH screens and wall-mounted vending machines got a big PR bump and cash infusion the other …
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German Charity’s Social Swipe Allows Direct Donations From Digital OOH Poster
March 23, 2016 by Dave Haynes
A UK reader kindly pointed me to this terrific charity program that combines a public-facing set of screens, a card reader and trigger-based content …
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US Senator Raises Consumer Privacy Concerns After Clear Channel’s Radar Comes On Screen
March 2, 2016 by Dave Haynes
A prominent US Senator – Al Franken of Minnesota (Democrat) – is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – …
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Digital Ad Signs On Taxis Is Old School, We Put Them On Lambos
March 2, 2016 by Dave Haynes
There are usually a handful of exhibitors showing up at DSE who leave me a little cross-eyed. This year, that may well be …
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Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting
February 29, 2016 by Dave Haynes
Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately …
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Projects: PATTISON Onestop Adds New Video Wall For 280K Daily Commuters
February 23, 2016 by Dave Haynes
Here’s what a mature Digital OOH ad network looks like: 350 screens covering 97% of the potential area. That’s what PATTISON Onestop is at after …
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