Projects: PATTISON Onestop Adds New Video Wall For 280K Daily Commuters
February 23, 2016 by Dave Haynes
Here’s what a mature Digital OOH ad network looks like: 350 screens covering 97% of the potential area. That’s what PATTISON Onestop is at after more than a decade in Toronto’s subway system – with screens on platforms and in the stations.
The media company has now turned on a nine-unit video wall at Union Station, the city’s downtown multi-modal passenger transport hub. The wall is particularly attractive because some 280,000 people pass through that station every workday. The wall is part of a much larger transformation of the subway station and the adjacent Union Station-proper, which is undergoing many, many years of refit and rehabilitation.
PATTISON Onestop has also added 16 digital platform-level screens at Museum Station and Sheppard Station, which is what gets coverage up to 97% of the system.
Interesting circulation number. This is unlikely the circulation for the concourse where this screen is located but for the entire Union subway station. Considering Royal Bank Plaza sees about 160k a day..your circ. number is misleading.