German Charity’s Social Swipe Allows Direct Donations From Digital OOH Poster
March 23, 2016 by Dave Haynes
A UK reader kindly pointed me to this terrific charity program that combines a public-facing set of screens, a card reader and trigger-based content to drive donations to a German relief charity.
The Social Swipe program allows people in public spaces to swipe a credit card to make a small donation to Miserior. Put together by the Hamburg agency Kolle Rebbe, and installed at an airport, the set-up cleverly builds the card reader into the gap between LCD panels and uses the swipe action to trigger content.
The credit card cuts through the bound hands of an imprisoned Filipino child or slices a loaf of bread for a Peruvian family, showing that a donation of just ?2 Euro can make a difference. When donors received their credit card bill, they were asked to turn their initial donation into a monthly one.
I’m not sure of the timing or status of the campaign, but I’d imagine other organizations and brands would be intrigued by this.