Digital OOH Mediacos Respond Quickly With Prince Tributes

April 22, 2016 by Dave Haynes

One of the powers of digital signage and the digital out of home business is the ability to respond quickly and powerfully to events that have the public talking.

That happened Thursday with the surprising and sad death of Prince.

Within hours, several out of home media companies had billboard ads running on their digital stock in the U.S.

Paying tribute to a legendary artist. #Prince pic.twitter.com/xyTWuqtVel

— Lamar Advertising (@LamarOOH) April 21, 2016

An #OOH industry tribute to the late #Prince. Rest in peace. pic.twitter.com/Cjlwr7OwA1

— OAAA (@YourOAAA) April 21, 2016

“Dearly beloved. We are gathered here today to get through this thing called life.” -Prince #prince

A photo posted by Outfront Media (@outfrontmediausa) on Apr 21, 2016 at 2:16pm PDT