Astral OOH’s Toronto Pearson Deal Means Canadian Airport Ad Dominance
August 4, 2016 by Dave Haynes
Montreal-based Astral Out-of-home has won the ad concession for Toronto’s Pearson International Airport, and with that now has ad rights in Canada’s three busiest …
Read more
BroadSign Goes Public With Patent Battle Plans
July 26, 2016 by Dave Haynes
The Montreal-based digital signage software firm BroadSign has taken the somewhat unusual approach of announcing to its industry brethren that it’s going after a …
Read more
Projects: London’s Waterloo Station Gets Slimed By Ghosts
July 11, 2016 by Dave Haynes
This is well done – an immersion zone on London’s Waterloo Station promoting the Ghostbusters remake. The campaign broke today in the rail station, …
Read more
Projects: Monster’s Nice Multimedia Charging Stations At ATL
July 8, 2016 by Dave Haynes
This is a nice example how a blend of digital display, analog print and necessary functionality can all blend together into an effective digital …
Read more
Belgian OOH Company Markets To Captive Smoking Audience
July 6, 2016 by Dave Haynes
I’m not exactly a frequent traveler to Europe, but what time I’ve had over there left me with the impression damn near everyone still …
Read more
The Next Wave Of Interactive Sidewalk Kiosks Will Sniff For Leaks And Log Traffic Jams
July 1, 2016 by Dave Haynes
hat tip to @thegreatgadsby for noticing this … The tech publication Recode has a really interesting post up about how those interactive stations that …
Read more
Cannes Lion-Winning Data-Driven Campaign Ties Discounts To Butt-Ugly Winter Temperatures
June 26, 2016 by Dave Haynes
There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not …
Read more
Curious: OOH Media Firm Acquired By Insurance Holding Company
June 21, 2016 by Dave Haynes
Most of the mergers and acquisitions that happen in this industry have some obvious rationale behind them, but news that the Canadian OOH firm Rouge …
Read more
Ad Campaign Hyper-Targets Apartment Rentals To Digital Posters In NYC Neighbourhoods
June 17, 2016 by Dave Haynes
You’re reading more and more lately about the impact data will have on future advertising and visual communications, and here’s a small ad campaign, …
Read more
PATTISON Onestop Catching Up With Captivate In Canadian Elevator Media Race
June 14, 2016 by Dave Haynes
Canadian outdoor media owner PATTISON Onestop appears to be catching up to Captivate when it comes to market dominance in the elevator media space …
Read more
Vertigo Digital Displays Acquired By Smart Cities Firm CIVIQ
May 31, 2016 by Dave Haynes
Toronto-based outdoor display fabricator Vertigo Digital Displays has been acquired by CIVIQ Smartscapes, the relatively new company that is supplying “connected urban infrastructure technologies” in emerging …
Read more
Newad Spinoff Launches Targeting Platform For Canadian Digital OOH Networks
May 25, 2016 by Dave Haynes
Montreal-based media company Newad, which has a big digital out of home screen footprint through much of Canada, has announced a new spinoff company …
Read more