Projects: Monster’s Nice Multimedia Charging Stations At ATL

July 8, 2016 by Dave Haynes

This is a nice example how a blend of digital display, analog print and necessary functionality can all blend together into an effective digital OOH ad piece.

Monster Media has a campaign in bustling Atlanta Hartsfield Airport for Royal Caribbean International, the cruise ship company. The campaign has a series of smartphone charging stations on the concourse, and instead of hoping a screen stuck on top of charging totem would be enough to grab attention (doubtful), this uses a much larger screen and surround that blends into an ever larger printed vinyl piece.  The creative is made to look like this is a movie poster.

The net result is much more visual presence, without trying to achieve that with a ginormous screen.

I like.

hat tip to @NickGraynews for the Tweet

Yo @_MonsterMedia these ad kiosks for @RoyalCaribbean in the ATL airport are cool! Any details on them? Specs etc pic.twitter.com/3Y7wYEcVq3

— Nick Gray / How to Make Friends (@nickgraynews) July 8, 2016