Canadian Digital OOH health network now reps 95% of country's installed base

July 6, 2011 by Dave Haynes

There are two primary ways that smaller Digital OOH networks can get to a size that attracts the attention of people controlling big media …

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enVu grows interactive mall network by more than 50% through new REIT deal

July 6, 2011 by Dave Haynes

enVu, which does sponsor-driven interactive floor projections in malls, has lifted the veil on a deal done with one of the larger U.S. shopping …

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ADstruc newest player in online-driven Digital OOH buying and selling

July 6, 2011 by Dave Haynes

Media people I have spoken with see a time, not that far off, when a substantial amount of the Digital OOH ad inventory out …

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DPAA tracks big jump in media planning intentions for Digital OOH

July 5, 2011 by Dave Haynes

Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based …

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THIS is how to develop a Digital OOH media kit

July 5, 2011 by Dave Haynes

UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook …

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Gannett's bailing on hyperlocal a cautionary note for smaller DOOH networks

July 4, 2011 by Dave Haynes

An interesting little story out of New Jersey, as related in MediaPost, reinforces the question I think a lot of people have about the …

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