DSE 2017 Booth Previews: BroadSign
February 23, 2017 by Dave Haynes
DSE BOOTH PREVIEWS BroadSign DSE Booth Number – 610 Why do people going to DSE need to put your company on their Must See …
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Data-Driven Digital OOH Campaign Boosts Railway Rider Counts By Warning Of Crappy Weather
February 15, 2017 by Dave Haynes
Here’s a simple but compelling application of data-driven content for digital out of home advertising – digital billboard messages shaped and triggered by weather …
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UK’s Lightvert Launches Crowdfunding Effort; Touts ECHO Tech As New Kind Of AR
February 14, 2017 by Dave Haynes
The UK start-up Lightvert has started calling its unique tech a new type of augmented reality – probably to help people wrap their heads …
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DOmedia Partnership Blends DOOH Buy-Sell Platform With STRATA’s Ad Management Toolset
February 1, 2017 by Dave Haynes
Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying …
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Rail Ad Campaign Uses Real-Time Data To Target Traffic-Jammed UK Motorists
January 31, 2017 by Dave Haynes
Via Campaign Live Here’s a good, relatively simple example of using live data to trigger relevant digital content on digital displays – in this …
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Pattison Adds Visual Proof Of Play To Digital OOH Ad Delivery Platform
January 31, 2017 by Dave Haynes
The Canadian OOH media company Pattison Outdoor has beefed up its ad planning and management platform to meet growing pressure from brands and agencies …
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Understanding The P Word
January 20, 2017 by Richard Fortin
Guest Post: Stephanie Gutnik, BroadSign If you spend anytime thinking about advertising in digital signage these days, you have likely come across the term …
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City Of Toronto Weighs Media Partnership To Juice Up Major Square With Yet More LED
January 20, 2017 by Dave Haynes
Via Urban Toronto The city of Toronto is going down the interesting path of being a major media partner in the city’s busiest public gathering …
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Sidewalk Campaign Uses Digital Displays, Sensors To Shame Swedish Smokers
January 18, 2017 by Dave Haynes
A Swedish pharmacy chain, Apotek Hjärtat, is running a digital OOH campaign in that country that uses sensors and triggered content to needle and shame …
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How Advertising Will Evolve With Smart And Connected Cities
January 10, 2017 by Tester McTesty
Guest Post: Kenneth Brinkmann, Posterscope USA The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much …
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Enplug Partners To Build Mobile Social Gaming Into Digital Signage Platform
January 5, 2017 by Dave Haynes
A couple of LA companies have put together a partnership that would see mobile social gaming integrated with a digital signage platform’s offer. The …
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This Giant Digital Board Slides On Tracks At Singapore’s Changi Airport
December 19, 2016 by Dave Haynes
The Singapore office of JC Decaux has switched on an impressive digital landmark ad displays at Changi Airport, which routinely wins awards as the …
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