Stratacache Acquires 3,500 Screen C-Store Network from Verifone

March 28, 2017 by Dave Haynes

STRATACACHE has formally announced the acquisition made back in December of a 3,500 screen shopper marketing network in convenience stores called LIFT, picking it up …

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Guinness Uses Real-Time Data On Digital Posters To Pull People To Pubs For Huge Rugby Match

March 17, 2017 by Dave Haynes

If you have an Irish pub in England, or pretty much anywhere, the next couple of days are going to be crazy. Today, of …

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ScoreStream Brings Hyperlocal Sports Reports To Digital Screen Networks

March 13, 2017 by Dave Haynes

Companies like Screenfeed, Datacall and Digichief all do a nice job providing subscription content feeds for things like major college and pro sports, but …

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Girl-Powered Messages Hit Digital OOH Screens Across Canada

March 6, 2017 by Dave Haynes

The Canadian out of home media firm PATTISON Outdoor and the agency Havas have teamed up on a #GirlPowered campaign for the Canadian Women’s Foundation …

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Sixteen:Nine Podcasts: Dan Dawson, Grand Visual

March 1, 2017 by Dave Haynes

The production and creative technology firm Grand Visual does some of the most interesting data-driven creative work you’ll find in the digital signage and …

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Daytona, Sister Motorsport Tracks Light Up Outdoor Display Network

February 28, 2017 by Dave Haynes

The company that owns and runs Daytona International Speedway and a dozen other giant motorsports tracks around the U.S. has launched a digital out …

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CIVIQ’s Smart Cities Effort Gets New Toe-hold In San Antonio

February 27, 2017 by Dave Haynes

The organization pushing screen-based smart cities initiatives in the US, CIVIQ Smartscapes, has announced a new pilot program to bring state-of-the-art urban technology to …

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DSE 2017 Booth Previews: BroadSign

February 23, 2017 by Dave Haynes

DSE BOOTH PREVIEWS BroadSign DSE Booth Number – 610 Why do people going to DSE need to put your company on their Must See …

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Data-Driven Digital OOH Campaign Boosts Railway Rider Counts By Warning Of Crappy Weather

February 15, 2017 by Dave Haynes

Here’s a simple but compelling application of data-driven content for digital out of home advertising – digital billboard messages shaped and triggered by weather …

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UK’s Lightvert Launches Crowdfunding Effort; Touts ECHO Tech As New Kind Of AR

February 14, 2017 by Dave Haynes

The UK start-up Lightvert has started calling its unique tech a new type of augmented reality – probably to help people wrap their heads …

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DOmedia Partnership Blends DOOH Buy-Sell Platform With STRATA’s Ad Management Toolset

February 1, 2017 by Dave Haynes

Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying …

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Rail Ad Campaign Uses Real-Time Data To Target Traffic-Jammed UK Motorists

January 31, 2017 by Dave Haynes

Via Campaign Live Here’s a good, relatively simple example of using live data to trigger relevant digital content on digital displays – in this …

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