More Detail On Germany’s Energy Savings-Focused Digital Signage And DOOH Restrictions
August 25, 2022 by Florian Rotberg
Partner Post: Florian Rotberg, Invidis This post originally appeared on the site of Sixteen:Nine’s German language content partner, Invidis. On Wednesday, the federal government …
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Media Companies Upping DOOH Billboard Design Games To Win Approvals In West Hollywood
August 24, 2022 by Dave Haynes
There’s still and probably always will be no end of digital posters and billboards on city sidewalks, building facades and along roadsides that are …
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Looming Energy Shortages Forcing Digital Signage, DOOH Screens Off Overnight In Europe
August 23, 2022 by Dave Haynes
My very smart content partners at the German consulting and publishing firm Invidis have been writing in recent years about the importance of what …
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Samsung Expanding Its Programmatic Ads Platform To Include Digital OOH Screens
August 23, 2022 by Dave Haynes
Samsung is getting directly into the Digital Out Of Home space as more than just a major supplier of commercial display hardware – bringing …
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Company Behind Giant Eye Digital Boards In Birmingham, UK Changes Hands
August 22, 2022 by Dave Haynes
The UK company behind those big Eye of Sauron LED displays on the bulkheads outside a main Birmingham rail station ran into financial issues …
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Loop TV Buffs Up UX As It Chases On-Premise DOOH Business Model
August 22, 2022 by Dave Haynes
One of the reasons I’ve discouraged digital signage CMS software companies from making small to medium restaurants and retail operations a primary vertical is …
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Ad Tech Firm Quotient Says Analytics Platform Can Now Tie DOOH Campaign Impact To Retail Sales Performance
August 17, 2022 by Dave Haynes
The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into …
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Tesco Expands Its Retail DOOH Network; Adding 100 New Screens Outside Big Box Stores
August 16, 2022 by Dave Haynes
UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, …
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Cineplex Digital Media Expanding Shopping Mall Media Network In Canada Via Primaris REIT Deal
August 11, 2022 by Dave Haynes
Cineplex Digital Media has signed a deal that greatly expands the digital OOH media network it operates in Canadian shopping malls, adding 19 venues …
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Volta EV Charging Totem Network Already Past 2,300 DOOH Totems And 1B Impressions
August 9, 2022 by Dave Haynes
The one-to-one, driver-to-screen media model of digital ad posters on electric vehicle charging stations seems a little counter-intuitive for out of home media companies …
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Sydney AdTech Event’s Keynote To Explore Post-Cookie OOH Advertising Landscape
August 4, 2022 by Dave Haynes
The APAC CEO of the programmatic firm MiQ Solutions is doing the keynote, with a colleague, at the AdTECH:OOH Conference coming up in a …
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London DOOH Start-Up Touts Ads That Deliver With Screens On Commercial E-Scooters
August 3, 2022 by Dave Haynes
A London media company called Ad-Moto – using the genuinely clever slogan Advertising That Delivers – putting smallish digital displays on the sides and …
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