Modern Display Technology Can Handle New On-Off Energy Restriction Demands In EU: NEC-Sharp Experts
September 8, 2022 by Dave Haynes
EDITOR – This is an interesting take from German language content partner Invidis, with insights from Sharp-NEC, on how digital signage network operators can …
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LA Bus Shelter Expansion Clears Approvals Hurdle; Integrated DOOH Screens, Surprise!, Have Opponents
September 1, 2022 by Dave Haynes
A proposal to add some 3,450 new tech-laden transit shelters to LA’s streets has cleared a big hurdle for its backers, but still needs …
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UK’s The Led Studio Launches Fine-Pitch LED Unit For Outdoor Ad Displays; Designed To Supplant LCDs
August 31, 2022 by Dave Haynes
I tend to be very reticent to go with claims that something is a world-first, because there’s almost always something else that actually was …
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K-Pop Star’s Fan Club Books Birthday Wishes Ad Across Some 16,500 Subway Screens
August 30, 2022 by Dave Haynes
Hat Tip AV Interactive … An ad buy that hits 16,500 screens on one network is interesting on its own, but it’s particularly interesting …
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Google Formally Enters Digital OOH; Adds Public Screens To Avails On Display & Video 360
August 30, 2022 by Dave Haynes
Tech giant Google is finally, formally, plugged into digital OOH advertising – a logical expansion of options built off many years of enabling and …
Read moreHere’s How And Why Energy Savings Measures With DOOH Screens Can Be A Handle-With-Care Situation
August 30, 2022 by Dave Haynes
Following on to that situation in Europe in which some countries are encouraging or mandating energy usage restrictions, our German language content partners at …
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Digital Alley And Digital Square DOOH Displays Switch On At Mumbai’s Airport
August 29, 2022 by Dave Haynes
I don’t see a lot of news about digital signage projects in India, so it was great to get word of a set of …
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Many Screens In Germany’s DOOH Industry Restricted To Running For Just Six Hours Daily
August 29, 2022 by Dave Haynes
Those energy consumption mandates going in place for Germany are more restrictive than first thought, with a clarification that screens used for non-essential purposes …
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Swiss OOH Ad Industry Adopts Voluntary Energy Savings To (Hopefully) Pre-empt Gov’t Mandates
August 26, 2022 by Dave Haynes
Switzerland has joined Germany and Spain in taking measures to reduce energy usage on digital ad displays, as fall and winter approach and Russian’s …
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UK Start-up Targets Students With (Hopefully Rugged) Ad Screens In Student Housing Halls
August 26, 2022 by Dave Haynes
I have seen the necessarily ruggedized common areas and amenities of university student housing as a visiting parent, and twitch at the thought of …
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Vistar Media Debuts Mediation Solution It Says Can Optimize Revenue Potential For DOOH Network Owners
August 26, 2022 by Dave Haynes
Vistar Media says it has a developed and launched what it calls a mediation solution for digital out-of-home networks, making it possible for media …
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GSTV, Ara Labs Partner On Deploying, Marketing Screens Adjacent To EV Charging Units
August 26, 2022 by Dave Haynes
Given the eye-watering price of electric vehicles, we can assume it will be quite some time before conventional gas stations are mothballed. But it …
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