Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns
March 23, 2023 by Dave Haynes
The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative …
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Screenverse, Apparatix Partner To Boost Revenues For Independent Billboard Media Companies
March 22, 2023 by Dave Haynes
A couple of digital out of home companies have done an interesting tie-up aimed at helping smaller, independent digital billboard operators better monetize their …
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NY Port Authority Adds DOOH-Supported Bike Storage Locker To City Infrastructure
March 21, 2023 by Dave Haynes
Transport authorities have long been offsetting or eliminating the capital costs of infrastructure by supplying things like curbside bus shelters that have integrated analog …
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Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot
March 21, 2023 by Dave Haynes
I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example …
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Ad-Tech Competitors Broadsign, Vistar Media Do “Mutual Integration” To Simplify DOOH Ad Planning
March 21, 2023 by Dave Haynes
The DOOH-focused software and programmatic ad-enabling firms Vistar Media and Broadsign are normally competing for business, but the two have announced today what they …
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Tourism Marketing-Focused Infotainment Network Straddles Three EU Countries
March 16, 2023 by Dave Haynes
This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is …
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Atmosphere Says Its Digital OOH Streaming Network Now Reaches 100M Viewers Monthly
March 16, 2023 by Dave Haynes
The Austin-based digital OOH streaming platform Atmosphere says it just hit a major milestone this week, with its installed footprint now reaching 100 million …
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Do Media Owners Need To Go All-In On Programmatic DOOH?
March 14, 2023 by Ben Abbatiello
Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can …
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180-Foot Three-Sided LED Marquee About To Officially Go Live On LV Strip
March 9, 2023 by Dave Haynes
When I was last in Las Vegas and fighting my way along the Strip’s sidewalks, one of the many obstacles I had to navigate …
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JCDecaux’s 2022 Financials Show DOOH Revenue Up A Whopping 41% Globally
March 9, 2023 by Dave Haynes
The biggest out of home media company on the planet had a terrific 2022 – led by DOOH revenue that grew by more than …
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Global Ad Spend Up 7.5% Last Year, To $714 Billion: Research
March 6, 2023 by Dave Haynes
Global advertising and marketing spending was up by 7.9% last year, to $1.568 trillion, but the media research firm PQ Media suggests 2023 growth …
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Now There’s An Acronym For Something That Isn’t Really A Thing: FP3D Billboards
March 6, 2023 by Dave Haynes
Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR …
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