Minimum Five To 10 Screens Recommended To Reach A Target Audience: Research
May 2, 2023 by Dave Haynes
The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home …
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COVID’s Collateral Damage: Biggest Place-Based Cinema Network In US Goes Chapter 11
May 2, 2023 by Dave Haynes
This happened about three weeks ago, but I just noticed … National CineMedia, one of the larger and more established place-based media networks in …
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Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By
May 2, 2023 by Dave Haynes
This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through …
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More than 200 Displays Guide, Inform Rail Passengers At New Grand Central Madison In NYC
May 1, 2023 by Dave Haynes
A lot of mass transport infrastructure in the New York area has seen serious, much-needed upgrades in the last few years, and the latest …
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UK Garbage Trucks Used As Rolling Digital Billboards
May 1, 2023 by Dave Haynes
A reader sent along shots of a bin lorry (garbage truck) that doubles up as a rolling LED billboard. Ads on the sides of …
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Out Of Home New York New Name For What Was New York Digital Signage Week
May 1, 2023 by Dave Haynes
New York Digital Signage Week will be known, going forward, as Out Of Home New York – a thematic handle that I think better …
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Big New LED Being Lit Up On Northern Gateway To Vegas Strip
April 27, 2023 by Dave Haynes
Big LED displays are about as common in Las Vegas as tipsy flocks of hen partiers wobbling along sidewalks on too-high heels, but every …
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Loop Media Partners With Group Buying Power Firm To Push DOOH Network Expansion In Canada
April 26, 2023 by Dave Haynes
The streaming on-premise digital signage and DOOH firm Loop Media has struck what seems like a novel deal to expand its footprint in the …
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NYC’s Subway Screen Network Steadily Battered By Vandalism
April 20, 2023 by Dave Haynes
Photo credit: Fractenberg/The City Digital displays running everything from public information to advertising are having a rough ride on New York’s sprawling subway system …
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NY Company Touting Rear License Plates Of Vehicles As Part-Time Ad Displays
April 19, 2023 by Dave Haynes
Digital billboards and street furniture displays have long been used to advertise products to motorists as they make their way around an area, but …
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DOOH Media Company Using Loopy Recipe Ideas On Subway To Drive Ad Impressions
April 18, 2023 by Dave Haynes
Photo credit: Hell Gate An NYC-focused news site called Hell Gate has a post up that gets into how the out of home media …
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CRI Gets Into Digital OOH Via New Deal With Shopping Center-Focused Starlite Media
April 13, 2023 by Dave Haynes
Creative Realities has announced a deal it says could involve as many as 5,000 new screens for a deployment led by a media company …
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